Apparatus, Method, and Computer Program Product For Providing Synchronous Delivery Of Active Media And Electronic Marketing Communications

Abstract

A system, method, and computer program product are provided herein. An example system apparatus configured to provide synchronous delivery of active media and electronic marketing communications to a client, the apparatus including a processor including one or more processing devices configured to perform independently or in tandem to execute hard-coded functions or execute software instructions, and a memory including one or more volatile or non-volatile electronic storage devices storing computer-readable instructions, the computer-readable instructions being configured, when executed, to cause the processor to receive the electronic marketing communications, receive the active media, wherein the active media corresponds to the electronic marketing communications, synchronize the active media and the electronic marketing communications based at least in part on one or more receipt identifiers, and provide the active media and the electronic marketing communications to the client device.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a divisional of U.S. Non-Provisional application Ser. No. 15 / 144,731, titled “Apparatus, Method, and Computer Program Product For Providing Synchronous Delivery Of Active Media And Electronic Marketing Communications,” filed May 2, 2016, which claims the benefit of U.S. Provisional Application No. 62 / 155,753, titled “Apparatus, Method, and Computer Program Product For Providing Synchronous Delivery Of Active Media And Electronic Marketing Communications,” filed May 1, 2015, each of which is incorporated by reference herein in its entirety.FIELD[0002]Example embodiments of the present invention relate generally to electronic user interfaces that integrate active media.BACKGROUND[0003]Applicant has discovered problems with existing systems and methods for providing user interfaces. For example, while banner advertisements on webpages interfaces may include videos, they fail to provide delivery of active media with other ...

AI Technical Summary

Benefits of technology

The present invention provides a method and apparatus for synchronous delivery of active media and electronic marketing communications to a client device associated with a promotion framework. The technical effects of the invention include: synchronizing the delivery of active media and electronic marketing communications based on one or more receipt identifiers; providing a dynamic interaction screen based on a synchronous integration identifier; and increasing or decreasing the discount value based on the synchronous integration identifier. These features facilitate the effective synchronization and delivery of the active media and electronic marketing communications to the client device, promoting effective promotion and marketing campaigns.

Problems solved by technology

Applicant has discovered problems with existing systems and methods for providing user interfaces.

For example, while banner advertisements on webpages interfaces may include videos, they fail to provide delivery of active media with other information in a synchronized, efficient, and scalable manner for electronic systems.

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