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An oriented advertisement distribution method and advertisement system

An advertising and targeting technology, applied in the field of advertising systems

Active Publication Date: 2008-02-13
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] The present invention provides a method for directional advertising, which is used to solve the problem in the prior art that there is no advertising in the chat window according to the interests and hobbies of different users

Method used

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  • An oriented advertisement distribution method and advertisement system
  • An oriented advertisement distribution method and advertisement system
  • An oriented advertisement distribution method and advertisement system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0080] Referring to Fig. 1, it is a flow chart of the specific application of the method for targeted advertising provided by the present invention in the network group chat service, including the following specific steps:

[0081] Step S11 , making statistics on various relevant data representing the activity of the group.

[0082] Since the information interaction of each group member is mainly carried out through the group server, the corresponding group activity information is also mainly collected by the group server. The specific relevant data representing the group activity include:

[0083] (1) Number of group members: This value generally does not change greatly, especially after the group is established for a period of time, it will tend to be stable; the more members in the group, the more potential recipients of advertisements;

[0084] (2) The number of speeches of group members: the group server sets a serial number for each speech in the group, and the group ser...

Embodiment 2

[0115] Referring to Fig. 2, the specific application flow chart of the method for targeted advertising provided by the present invention in the Internet forum business includes the following specific steps:

[0116] Step S21 , collecting relevant data representing the activity of the forum.

[0117] Specific relevant data that characterizes forum activity include:

[0118] The number of users joining the forum, the number of posts and replies in the forum, the click rate of the forum, etc.

[0119] Step S22, calculating the forum activity value.

[0120] In this step, the specific calculation method of the group activity value can be specifically calculated by the user to determine a corresponding calculation formula, which is not limited in the present invention. For example, one calculation would be:

[0121] Forum activity value = a * The number of users in the forum+b * Number of forum posts and number of replies+c * forum click rate;

[0122] In the above formula, * ...

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PUM

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Abstract

The present invention discloses a method of orientationally launching an advertisement, which includes three steps. Firstly, the activity value of a multi-user-participated on-line service provided by a computing network is calculated; secondly, a corresponding advertisement list file is generated according to the on-line service and the activity value; finally, when a user uses the on-line service, the advertisement content associated with the advertisement list file is played in the user interface window of a user-end device. The present invention also discloses a corresponding advertisement system. The present invention can orientationally launch an advertisement, sufficiently utilize network resources, and not only allow users to conveniently obtain the concerned information of commodities but also provide a platform to advertisement providers for showcasing products.

Description

technical field [0001] The invention relates to network communication, in particular to a method for directional advertisement delivery to a network client and a corresponding advertisement system. Background technique [0002] In the prior art, the network provides various online services that multiple users participate in, such as network forums and various instant messaging services. [0003] With the development of network technology and the expansion of network influence, instant messaging software QQ groups have increasingly become a convenient and effective platform for users to publish news and discuss topics. Since the users who join a specific group are usually aggregates of a certain nature, or have some common hobbies and discussion topics, it becomes an increasingly important requirement for group members to share certain aspects of information jointly and in a timely manner. What follows is that group members will adopt a more welcoming attitude towards advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L12/58
Inventor 杨谦
Owner TENCENT TECH (SHENZHEN) CO LTD