Method for implementing television advertisement service and advertisement server

Abstract

The invention relates to the interactive network television technical field and discloses a realization method of interactive network television advertising service. The method comprises: an interactive network television advertising server obtains advertising effectiveness statistical information corresponding to a user terminal; the server decides advertising programs to be sent to the user terminal according to the advertising effectiveness statistical information; the server sends the decided advertising programs to the user terminal when preset delivery conditions are satisfied. The invention also discloses a corresponding interactive network television advertising server. The embodiment of the invention enables the advertising programs recommended to the user to win favor from a user, thereby improving advertising delivery efficiency.

Description

technical field [0001] The invention relates to the technical field of interactive network television, in particular to a method for realizing an interactive network television advertisement service and an interactive network television advertisement server. Background technique [0002] Internet Protocol Television (IPTV for short) is a broadband cable TV network that integrates Internet, multimedia, communication and other technologies to provide home users with a variety of interactive services including digital TV and TV advertisements. Technology. [0003] In the existing TV advertising system, the TV advertising business is mainly realized based on the one-way analog channel. The analog channel method is completely based on the broadcasting method. The relevant advertising information is modulated into the TV program and transmitted together. Within a certain period of time, all The ad content played is the same for all users. With the promotion of digital TV, a pers...

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Problems solved by technology

[0004] In the process of realizing the present invention, the inventor found that the above-mentioned prior art solution has at least the following problems: In the prior art solution, the advertisement programs pushed by the interactive Internet TV advertisement server to the user terminals are usually uniformly configured for all user terminals , but in fact, because different users have different preferences, the same advertisement can achieve different effects for different users. Some technical solutions have the problem of poor ad delivery efficiency

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