Method and system for processing electric bank website client action and information

An information processing method and e-banking technology, applied in the direction of electronic digital data processing, data processing applications, special data processing applications, etc., can solve the problems of e-banking marketing strategy refinement management, unable to meet customer access data analysis and other problems, to achieve Strengthen the effect of market forecasting and development planning

Inactive Publication Date: 2008-07-23
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

Therefore, it cannot meet the needs of customers to access data analysis, which in turn brings difficulties to e-banks in formulating marketing strategies and implementing refined management

Method used

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  • Method and system for processing electric bank website client action and information
  • Method and system for processing electric bank website client action and information
  • Method and system for processing electric bank website client action and information

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with the embodiments and accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.

[0029] The invention provides a data processing system of an electronic bank website.

[0030] The main business indicators in the system are defined as follows:

[0031] Number of page hits (PV, PAGE VIEWS): Refers to the number of times a page is viewed or refreshed by visitors; every time a user clicks on a page, the page is recorded once in the log, which is technically expressed as the number of times the page address appears in the log;

[0032] Visits (VISITS): The number of times visitors visit a web page. A visit refers to a series of visit activities starting from the first web page...

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PUM

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Abstract

The invention provides an electronic bank website customer behaviors and information process method and a system, wherein the method comprises: obtaining log data and advertisement data of electronic bank website to get advertisement analysis data; obtaining electronic bank website log data and website structural data to get website structural analysis data; obtaining electronic bank website log data, customer register data and website structural data to get customer analysis data; outputting the obtained advertisement analysis data, website structural analysis data and customer analysis data. The invention applies statistical technique into new electronic bank field, which can quicken electronic bank construction and provides a method and a system for analyzing electronic bank customers' behaviors.

Description

technical field [0001] The present invention relates to the field of electronic banking, in particular to the customer access analysis technology of the electronic banking website, specifically a method and system for processing customer behavior information of the electronic banking website. Background technique [0002] At present, with the vigorous development of electronic banking business, the service requirements for electronic banking are getting higher and higher. On the one hand, in order to improve customer satisfaction, e-banking needs to conduct website design based on the data analysis of customer visits to the website. On the other hand, e-banking portals need to count the access rate of advertisements at any time in order to truly, comprehensively and dynamically reflect the effect of advertisements and implement accurate monitoring of advertisement exposure. [0003] In the prior art, Chinese patent application 01132594.1 discloses a system and method for im...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00
Inventor 孙洪阁朱波朱瑶卫东李琳张琦丽
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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