Method and system for processing electric bank website client action and information

An information processing method and e-banking technology, applied in the direction of electronic digital data processing, data processing applications, special data processing applications, etc., can solve the problems of e-banking marketing strategy refinement management, unable to meet customer access data analysis and other problems, to achieve Strengthen the effect of market forecasting and development planning
CN101226550AInactive Publication Date: 2008-07-23INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Publication Date
2008-07-23
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides an electronic bank website customer behaviors and information process method and a system, wherein the method comprises: obtaining log data and advertisement data of electronic bank website to get advertisement analysis data; obtaining electronic bank website log data and website structural data to get website structural analysis data; obtaining electronic bank website log data, customer register data and website structural data to get customer analysis data; outputting the obtained advertisement analysis data, website structural analysis data and customer analysis data. The invention applies statistical technique into new electronic bank field, which can quicken electronic bank construction and provides a method and a system for analyzing electronic bank customers' behaviors.
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Description

technical field

[0001] The present invention relates to the field of electronic banking, in particular to the customer access analysis technology of the electronic banking website, specifically a method and system for processing customer behavior information of the electronic banking website. Background technique

[0002] At present, with the vigorous development of electronic banking business, the service requirements for electronic banking are getting higher and higher. On the one hand, in order to improve customer satisfaction, e-banking needs to conduct website design based on the data analysis of customer visits to the website. On the other hand, e-banking portals need to count the access rate of advertisements at any time in order to truly, comprehensively and dynamically reflect the effect of advertisements and implement accurate monitoring of advertisement exposure.

[0003] In the prior art, Chinese patent application 01132594.1 discloses a system and method for im...

Claims

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