System for management of mutually feeding type website advertisement

Abstract

A mutual-fed website advertisement management system comprises an advertisement data base, a member data base, a value storing module, an advertisement publishing module, an advertisement playing module and a bonus back-feeding module, wherein the advertiser can publish advertisement via the advertisement publishing module, remits deposit in the value storing module as the advertising fee, the content of the advertisement is stored in the advertisement data base and can assign member who has specific conditions to play, when the website member plays the advertisement, the bonus back-feeding module sends bonus to the member who plays the advertisement as the feedback, simultaneously, the value storing module deducts the deposit or automatically deducts money by using credit card as the advertisement cost, basing on the method, member has bonus feedback when plays advertisement, which increases the willing of the member to play advertisement, also the advertiser can promote sales and increase playing rate aiming at specific consumer groups. Further, the invention enables the advertiser to design, monitor and control the exposure of the single advertisement to every member or the times of clicking advertisement, thereby reaching mutual benefit.

Description

technical field [0001] The invention relates to a mutual-feedback website advertisement management system. Background technique [0002] With the prevalence of the Internet, the website itself has also become a platform for the implementation of various business activities. For example, major portal websites, such as Kimo Yahoo, PCHOME, etc., not only provide services such as website classification, retrieval / search, but also have the advantage of having a large number of users. Provide peripheral services such as shopping and advertising. Among them, advertising revenue is an important source of funds to maintain the normal operation of most websites. However, the effectiveness of website advertisements has always been doubtful. The reason is that although the website publishes the advertisements supported by advertisers in specific positions on the webpage, the complete advertisement content must be played by the user clicking the link screen of the advertisement position....

AI Technical Summary

Problems solved by technology

However, for ordinary users, they usually do not actively order advertisements, which is the main reason why the effectiveness of web advertisements is questioned.

[0003] Since the benefits of web advertisements are not easy to evaluate, advertisers are afraid to invest heavily in web advertisements. As a result, website operators will not be able to grow their profits based on advertisements. If this affects the quality of website services, website users will also be affected. Indirect impact; it can be seen that the Internet population is huge. In theory, popular websites should also be an excellent platform for advertising. However, due to consumer habits, the benefits of current web advertisements are difficult to demonstrate. Therefore, it is difficult for website operators and website users. Even advertisers will have chain negative effects

[0004] In addition, in search engine keyword advertisements such as Google, competitors or search engine manufacturers often click on relevant advertisements, causing the advertiser's advertising budget to be wasted and wasted, and the effect is not easy to track, and it is impossible to control each netizen. The number and frequency of clicks on the ad

[0005] It can be seen from the above that the current webpage advertising is not effective, which makes advertisers hesitate to use the website as an advertising platform, thus affecting the website revenue and service quality. Therefore, it is necessary to further review the current webpage advertising mechanism and seek a feasible solution.

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