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Method and system for publishing network advertisement

A network advertising and advertising technology, applied in the field of Internet communication, can solve the problems of wasteful use of information resources, etc., and achieve the effect of ensuring the effect of publishing

Inactive Publication Date: 2009-01-21
BEIJING XIEYOU JUXIN INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Common network advertisements have not overcome the shortcomings of traditional media advertisements in terms of communication effects - there is a waste of information resource utilization, that is, after a product information is put on once, the audience that produces the actual effect is not equivalent to the audience that receives the information

Method used

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  • Method and system for publishing network advertisement
  • Method and system for publishing network advertisement
  • Method and system for publishing network advertisement

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Embodiment Construction

[0030] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods.

[0031] The main idea of ​​the technical solution of the present invention is that the website obtains the relevant personal information of the user through the Internet platform, and matches keywords according to the relevant information, and then sends the advertisement content corresponding to the keywords to the user's terminal.

[0032] figure 1 It is a function structure diagram of an embodiment of an address book management system. Such as figure 1 As shown, the address book management system includes a communication terminal 10, a management server 20 and a database 30 for storing data. The communication terminal 10 can be a communication terminal 12 or a computer terminal 14, and the communication terminal 12 can be a mobile phone or a Palm computers or other portable electronic devices wi...

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Abstract

The invention discloses a method for publishing network advertisement and a system, wherein a client is connected with a website server through a client terminal, login information is sent to the website server by the client, the website server reads personalized information of the corresponding client according to the login information and obtains key words according to the personalized information, the key words are sent to an advertise database server by the website server, the advertise database server reads corresponding advertise information according to the key words and sends the corresponding advertise information to the website server, and the advertise information is sent to the client terminal by the website server and is displayed. Using the technical scheme of the invention, related advertise content is published according to different situation of different users, thereby guaranteeing the publishing effects of network advertisement.

Description

technical field [0001] The invention relates to the technical field of Internet communication, in particular to a method and system for publishing network advertisements. Background technique [0002] With the popularization of the Internet and the continuous development of information technology, it has become a high-tech advertising operation method to publish or release advertisements on the Internet by means of advertising banners, text links, and multimedia on the website, and to deliver them to Internet users through the Internet. Compared with the traditional four major communication media (newspapers, magazines, TV, radio) and the recently favored outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. The Internet is a brand-new advertising medium with the fastest speed and ideal effect. It is a good way for small and medium-sized enterprises to expand and expand, especially for...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06F17/30
Inventor (请求不公开姓名)
Owner BEIJING XIEYOU JUXIN INFORMATION TECH
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