Implantation method for interaction entertainment trademark advertisement

Abstract

The invention belongs to the field of the identification technology and the digital interaction entertainment, which relates to a novel digital interaction entertainment trademark advertisement method based on the computer vision and image processing technology and a trademark advertisement which applies the pattern recognition and statistical learning technology to interaction games. The steps of the method of the invention comprise selecting a positive sample and a negative sample, demarcating the positive sample, training the positive and negative samples by a statistical learning method, generating a waterfall type cascade classifier according to the training result, and identifying trademarks in an identification video according to the classifier. The digital interaction entertainment trademark advertisement method of the invention changes the traditional single advertisement mode, utilizes the up-to-date computer vision and image processing technology to realize the automatic detection and identification of trademarks, and synchronizes advertisements and games, besides, the advertisement process needs user participation, which is real-time and robust, is strong in zest, and is easy in realization and operation. The invention not only can expand the value-added channel of the games, but also can enable the games to have more interactions and immersions.

Description

technical field [0001] The invention belongs to the field of pattern recognition technology and digital interactive entertainment, and relates to a trademark detection and recognition method for interactive entertainment advertisements by using trademarks. Background technique [0002] Currently, consumers have turned a blind eye to traditional advertisements. When consumers see advertisements, they have already developed a sense of defense, and the effect of advertisements is of course greatly reduced. [0003] Recently, game manufacturers have taken a fancy to the advertising potential of game software. Some have begun to play video advertisements before the game starts, and some have inserted advertisements in the middle of the game. These methods simply transplant the traditional advertisements into the game, without major changes in the form, and there will be no significant improvement in the effect. [0004] Most of the advertising methods mentioned above are passive...

AI Technical Summary

Problems solved by technology

At present, the commonly used advertisement placement methods are: in the virtual three-dimensional scene, the method of texture map is used to place advertisements, but this method cannot achieve the purpose of real-time interaction; there are also methods based on gesture recognition, allowing users to interact with designated advertisements , but this method is currently not stable

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