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System for serving advertisements over mobile devices

A mobile device, advertising technology, applied in advertising, transmission system, telephone communication, etc.

Inactive Publication Date: 2009-04-01
YAHOO INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Advertisers may face large start-up investment or aforementioned dealings from certain operators

Method used

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  • System for serving advertisements over mobile devices
  • System for serving advertisements over mobile devices
  • System for serving advertisements over mobile devices

Examples

Experimental program
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Embodiment Construction

[0031] Systems and methods (collectively, systems) relate to serving advertisements via mobile devices, and more specifically, but not exclusively, to serving advertisements to mobile devices targeted to individual mobile network operators. The principles described here can be embodied in many different forms.

[0032] figure 1 A general overview of a system 100 for serving advertisements via mobile devices is provided. However, not all illustrated components may be required, and some implementations may include additional components. Changes may be made in the arrangement and type of components without departing from the spirit or scope of the claims presented here. Additional, different or fewer components may be provided.

[0033]System 100 may include one or more revenue generators 110A-N (e.g., mobile advertisers), service providers 130 (e.g., portals), one or more mobile network operators (“MNOs”) 115A-N (more typically referred to as a mobile operator or simply an ...

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Abstract

A system is described for serving advertisements over mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a mobile carrier data, a request and an advertisement data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile devices. The processor may be operatively connected to the interface and the memory and may receive a request from a mobile device via the interface. The processor may determine the mobile carrier data that relates to the mobile carrier the mobile device is on. The processor may identify advertisement data that is targeted to the request and the mobile carrier data and may communicate the advertisement data to the mobile device.

Description

[0001] Cross References to Related Applications [0002] This application claims priority to US Provisional Application No. 60 / 779,840, filed March 6, 2006, which is hereby incorporated by reference. technical field [0003] The present invention relates generally to systems and methods (collectively, systems) for serving advertisements via mobile devices, and more particularly, but not exclusively, to serving advertisements to mobile devices targeted to designated carriers. Background technique [0004] Mobile phones are likely to grow in importance as information and content access devices. Currently, there may be more than 2 billion mobile phones in the world, and 800 million personal computers. Mobile operators may increasingly look to find high-value data services as a way to overcome the continuing voice ARPU decline. Wireless service and content providers worldwide may be spending billions of dollars on wireless licenses, with more than a billion dollars invested i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06F17/30905H04L65/60G06Q30/0246G06Q30/0277G06Q30/0256G06Q30/0275H04L29/06476G06Q30/02G06Q30/0242G06Q30/0267H04M3/4878G06F17/30864G06Q30/0251G06F16/951G06F16/9577G06F16/9535H04L2101/668G06F16/9538
Inventor 阿尔温德·古普塔梅津健太斯恩·P·沃克艾安·B·布莱肖
Owner YAHOO INC
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