Unified platform mobile phone reading method based on MMS and WAP

Abstract

The invention discloses a cell phone reading method of a unified platform based on MMS and WAP and a system thereof. The system comprises an off-line or on-line reading center, a customer status recording center, a content resource center, a charging center and a service billing system. The invention solves the problems that when a cell phone subscriber reads, on-line and off-line are disunion; initiative and passivity are uncontrollable; exchange and interdynamic are lacking, and the like; the invention realizes consistency of on-line reading, off-line reading, customization reading and reading points of initiative reading and ensures that a client begins to read from any point and does not read repeated content.

Description

technical field [0001] The invention relates to a mobile phone reading method based on a unified platform of MMS and WAP, belonging to the field of data services in the communication industry. Background technique [0002] With the development of existing mobile value-added services, the market demand for wireless reading on mobile phones is gradually expanding; reading on mobile phones has become the fifth medium of personalized entertainment based on mobile terminals. [0003] As of the end of 2006, the status quo of the domestic reading market pointed out that the overall revenue of my country's digital publishing industry was about 20.3 billion yuan, of which mobile publishing topped the list with revenue of 8 billion yuan. At the same time, according to an authoritative survey, 50% of mobile phone users read for more than 20 hours a week, which shows that users have an extremely urgent need for reading. [0004] However, the existing mobile phone reading products mainl...

AI Technical Summary

Problems solved by technology

[0006] 1. WAP: only provides online (online) reading, does not provide offline (offline) reading; customers must initiate reading instructions (such as logging in to the website) to obtain book content, and the system platform cannot record and track users' reading records in real time , unable to effectively guide customers to read, poor stickiness in business use, and lack of interactive mode;

[0007] 2. MMS: If the service of customized fixed time delivery is provided, the user passively receives MMS and cannot actively obtain more reading content; and the reading effect of MMS is greatly affected by different models of mobile phones, compared with the WAP method For example, the effect is poor;

[0008] 3. K-JAVA: Due to the limitation of customers' mobile terminals, it cannot be promoted on a large scale, and the business operation threshold and product development costs are relatively high, which limits the use of customers to a certain extent;

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