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Method and apparatus for commercial break based on IPTV

An internet protocol and advertising technology, applied in the field of communication, can solve the problems of inflexible advertisement insertion, achieve the effect of flexible insertion mode and improve user experience

Inactive Publication Date: 2013-05-08
NANJING ZHONGXING XIN SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, the present invention provides an IPTV-based advertisement insertion method, an IPTV media functional entity and an IPTV service control functional entity, to solve the inflexible problem of the prior art in inflexible advertisement insertion in on-demand programs

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  • Method and apparatus for commercial break based on IPTV
  • Method and apparatus for commercial break based on IPTV
  • Method and apparatus for commercial break based on IPTV

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Embodiment Construction

[0024] Functional Overview

[0025] As mentioned above, the present invention proposes an IPTV-based advertisement insertion scheme according to the current requirement of inserting advertisement content in the on-demand programs provided by IPTV. When requesting an on-demand program, according to the correspondence between the locally stored program ID and the advertisement information, obtain the advertisement corresponding to the on-demand program ID and the broadcasting time point of the advertisement. When the point arrives, the advertisement will be interrupted.

[0026] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0027] For ease of understanding, the following first combines the attached figure 1 Briefly i...

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Abstract

The invention discloses a method and apparatus for commercial break of IPTV. In the method, the IPTV media functional entity receives the on-demand request for playing the on-demand program from the user equipment, wherein a program identifier of the on-demand program is provided in the on-demand request; the IPTV media functional entity obtains information about the commercial corresponding to the program identifier of the on-demand program on the basis of the correspondence relation between the local stored program identifier and the information about the commercial, and determines the commercials and the playing time of the commercials according to the information about the commercial; the IPTV media functional entity plays the on-demand program to the user equipment according to the program identifier, and inserts commercials at the playing time of the commercials. By the technical scheme of the invention, commercials can be dynamically inserted in the on-demand program, and user experience is enhanced.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement insertion method based on Internet Protocol Television (abbreviated as IPTV), an IPTV media function entity and an IPTV service control function entity. Background technique [0002] At present, the frame structure of the Next Generation Network (NGN for short) has been basically determined. In addition to the management level, NGN also includes the user level, transmission level, business control level and application level. Wherein, the IP Multimedia Subsystem (IP Multimedia Subsystem, IMS for short) is a collection of main functional entities in the service control layer. The registration, authentication, authentication, quality of service (Quality of Service, QoS for short) management and guarantee of the user and the terminal device can be implemented through the IMS. At the same time, IMS is a system based on Session Initiation Protocol (SI...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668H04N21/458H04N21/647
Inventor 吉锋夏宏飞王东
Owner NANJING ZHONGXING XIN SOFTWARE CO LTD