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Realization method, server platform and client of video advertisement services based on IMS (IP Multimedia Subsystem)

A technology of video advertisement and implementation method, applied in the field of communication, can solve problems such as rapid creation and deployment of unfavorable video advertisement services, and achieve the effect of being conducive to implementation and promotion, maintaining unity, and good network compatibility

Active Publication Date: 2015-03-18
LEADCORE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0013] In view of this, the present invention provides an IMS-based video advertisement implementation method, server platform and client to solve the problem in the prior art that there is no implementation method conducive to the rapid creation and deployment of video advertisement services. The technical solution is as follows:

Method used

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  • Realization method, server platform and client of video advertisement services based on IMS (IP Multimedia Subsystem)
  • Realization method, server platform and client of video advertisement services based on IMS (IP Multimedia Subsystem)
  • Realization method, server platform and client of video advertisement services based on IMS (IP Multimedia Subsystem)

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Embodiment Construction

[0076] The mobile video advertisement signaling control method provided by the present invention uses the SIP protocol to realize the signaling control of the video advertisement in the IMS, that is, the request and response messages of the mature standard SIP protocol are adopted in the IMS network, and according to the needs of the video advertisement business, the The message body and related message header content in the SIP protocol are expanded and defined to realize the video advertisement service. Since there is no new SIP message method and SIP message header type, and there is no need to define a new private protocol for the video advertisement service, and to modify the existing IMS functional entity, it can make the realization of the video advertisement service simple and flexible, network Good compatibility helps to maintain the unity of the signaling protocol in the IMS system, and helps to quickly create and deploy video advertising services in the IMS.

[0077...

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Abstract

The invention discloses a realization method, a server platform and a client of a video advertisement services based on an IMS (IP Multimedia Subsystem). According to the invention, the signaling control over the video advertisement in the IMS is realized by using an SIP (Session Initiation Protocol), i.e. a message body and relevant message header contents in the SIP are expanded and defined to realize video advertisement services according to the requirement of the video advertisement services by adopting a request and a response message of the standard and mature SIP. No SIP message method and SIP message header types are newly added and a new proprietary protocol for defining the video advertisement services and the modification for the existing IMS function entity are avoided, so that the realization of the video advertisement services is simple and flexible and the network compatibility is favorable; and the realization method is conductive to keeping the unification of a signaling protocol in the IMS and quickly creating and deploying the video advertisement services in the IMS.

Description

technical field [0001] The present invention relates to the technical field of communication, and more specifically relates to an IMS-based video advertising service implementation method, server platform and client. Background technique [0002] The IP Multimedia Subsystem (IP Multimedia Subsystem, IMS) is an open platform proposed by the Third Generation Partnership Project (3GPP) to provide unified support services for mobile multimedia services. IMS uses the packet domain to provide it with a bearer channel for control signaling and media transmission. It is a new core network domain of the all-IP architecture composed of many new functional entity network elements. The IMS adopts the session initiation protocol (Session Initiation Protocol, SIP) defined by the RFC as its service control protocol. Among them, SIP is a text-based application layer protocol, which has the characteristics of simple structure, strong scalability, convenient media combination and good networ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06H04W4/06H04W60/00H04W80/10G09F19/00
Inventor 莫建林
Owner LEADCORE TECH