Method for identifying and screening abnormal data of advertising positions

Abstract

The invention discloses a method for identifying and screening abnormal data of advertising positions. The method includes S10, setting quantitative evaluation indexes for the advertising positions; S11, processing and storing quantitative evaluation values of the advertising positions; S12, clustering the advertising positions, obtaining reference standard advertising positions according to a clustering result, computing the similarity of the actual advertising positions and the standard advertising positions, and finding the standard advertising positions corresponding to the actual advertising positions within the shortest distances; and S13, setting an upper limit and a lower limit according to quantiles of the standard advertising positions, computing deviation of each advertising position and screening and sorting the advertising positions according to the deviations. The various advertising positions are classified according to a clustering algorithm, subjectivity caused by industries or other manual classification modes is avoided, the similarity of the advertising positions within each category is the highest, the used distance computation method is applicable to processing qualitative indexes and quantitative indexes, dimensions are irrelevant, the deviations of the advertising positions are computed on the basis of the quantiles, and influences of extreme values on classification can be effectively avoided.

Description

technical field [0001] The invention belongs to the technical field of internet alliance advertisements, and relates to a method for identifying and screening abnormal data of advertisement positions. Background technique [0002] With the continuous development of Internet technology, the scale of the Internet advertising market has grown rapidly, occupying an increasingly important position in the advertising industry. As one of the most important forms of Internet advertising, website alliance has attracted much attention because of its wide coverage, high precision and real-time flexibility. [0003] Internet advertising is a new form of advertising based on the Internet. With the rapid development of the Internet and the rapid increase in the number of Internet users, the coverage and influence of Internet advertising are increasing day by day, and the Internet advertising model is also constantly changing. It has gradually developed from the initial portal website adv...

AI Technical Summary

Problems solved by technology

Because there are various factors such as network interruption, system failure, malicious clicks, etc., which will affect the data of the advertising space, affect the normal operation of the network alliance system, and bring losses to advertising agencies and website owners.

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