Accurate recommendation method based on incomplete data

A recommendation method and data technology, applied in marketing and other directions, can solve problems such as inaccuracy

Inactive Publication Date: 2012-09-26
SHANGHAI ZHUODA INFORMATION TECH
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Problems solved by technology

[0009] In order to overcome the inaccuracy of existing marketing methods in the case of incomplete data, the present

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  • Accurate recommendation method based on incomplete data
  • Accurate recommendation method based on incomplete data
  • Accurate recommendation method based on incomplete data

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Embodiment Construction

[0033] In order to make the technical means, creative features, goals and effects achieved by the present invention easy to understand, the present invention will be further described below in conjunction with specific illustrations.

[0034] see figure 1 , an accurate recommendation method based on imperfect data, including the following steps:

[0035] Step 1, data collection. Please refer to the collection method figure 2 , Searching for customer-related data within and outside the enterprise.

[0036] The ways to search for customer-related data within the enterprise include customer interaction records recorded by the enterprise contact center, market research conducted by the marketing department, and relevant information transmitted by other departments through business intelligence systems (enterprise resource planning systems and customer relationship management systems).

[0037] The way to search for customer-related data outside the enterprise includes relevant...

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Abstract

An accurate recommendation method based on incomplete data includes steps: (1) acquiring data; (2) processing data; (3) further subdividing analysis variables, and providing foundations for modeling analysis; (4) describing clients; (5) analyzing modeling; (6) inputting input variables and client summarization archives into an analysis model to acquire analysis results such as hobbies, purchasing actions and enquiry actions of the clients; and (7) recommending business to the clients according to the analysis results. The accurate recommendation method based on the incomplete data has the advantages that client database and product database are effectively optimized, historical business database with quite good marketing decision reference value is newly established; by implementation of a reinforced value network data acquisition system, data planning based on prospective vision is realized, enterprise existing members or client resources are effectively exchanged and utilized, and strategy advantages of industry resource integration are formed.

Description

technical field [0001] The invention relates to a marketing recommendation method, in particular to an accurate recommendation method based on imperfect data. Background technique [0002] With the advancement of technology and changes in the competitive environment, more and more companies are carrying out precision marketing activities through analytical tools such as data mining, portfolio optimization, and joint analysis. [0003] The core of precision marketing is data-driven or knowledge-driven, and its effectiveness depends on high-quality data to "drive" recommended marketing, and ultimately achieve "precision" marketing decisions. [0004] However, since data mining, combinatorial optimization, joint analysis and other methods operate only on abstract data, even completely irrelevant data will be "mined" to find so-called "laws", and these laws are in real market activities. is meaningless, so we call these data imperfect data. [0005] In order to prevent such in...

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 潘善霜杜汶璐曲俊杰
Owner SHANGHAI ZHUODA INFORMATION TECH
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