Individualized network advertisement pushing method

A network advertisement and advertisement push technology, which is applied in the field of personalized network advertisement push, can solve the problems that users cannot personalize push, achieve good push effect, good recommendation effect, and reduce the burden

Inactive Publication Date: 2012-10-03
杭州通策会综合服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In order to overcome the shortcomings of the existing advertisement push system that blindly places advertisements and cannot push personalized advertisements for users, the present invention provides a push method that can realize personalized needs of users, save system resources, and recommend effective personalized network advertisements

Method used

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Examples

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Embodiment Construction

[0031] With reference to accompanying drawing, further illustrate the present invention:

[0032] A method for pushing personalized network advertisements, comprising the following steps:

[0033] 1) Establish an advertisement database for the advertisement information that needs to be pushed, extract the title of each advertisement as a keyword, and use a clustering algorithm to classify the advertisements to be pushed;

[0034] 2) Obtain the advertisement pages browsed by the user, extract the subject and text of the advertisement, and obtain the advertisement push method,

[0035] Using the ad theme as a keyword, a clustering algorithm is used to divide the aforementioned ad page into multiple ad types, and all ad types constitute the user's interest model; among them, Indicates the i-th advertisement type;

[0036] Advertising push methods include random push methods, GPS-based push methods, social information-based push methods and VIP information-based push methods; ...

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PUM

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Abstract

The invention provides an individualized network advertisement pushing method, comprising the following steps of: establishing an advertisement database of advertisement information needing to be pushed, extracting a title of each advertisement as a keyword and classifying the advertisements to be pushed by virtue of a clustering algorithm; obtaining advertisement pages browsed by a user, extracting subjects and texts of the advertisements and obtaining an advertisement pushing manner; and dynamically updating an interest model of the user according to that whether the user reads advertisement information recommended by a sub interest model or not. The individualized network advertisement pushing method has the advantages of meeting individualization requirements of the user, saving system resources and having a good recommending effect.

Description

technical field [0001] The invention relates to a method for pushing personalized network advertisements. Background technique [0002] With the rapid development of information communication technology, especially the continuous development and increasing popularity of the Internet and mobile Internet, the push method of advertisements has also entered the era of network push from the original paper posting and newspaper and magazine publication. [0003] Online advertising push refers to a push method of delivering page advertisements to visiting users who have installed specific terminals on the Internet and mobile Internet. Through targeted delivery of some visit-related and personalized page advertisements to users when they visit with a browser or a dedicated client. [0004] The existing advertisement push method is usually to load a frame advertisement at the corner of the page when the user opens the page. However, for a certain user, the type of goods or services...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 吕建明陈双辉万剑钢
Owner 杭州通策会综合服务有限公司
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