Method for analyzing webpage exit region and exit reason

Abstract

The invention provides a method for analyzing a webpage exit region and an exit reason, which comprises the following steps: step 1, users log in a client to browse a webpage, a server counts and stores page information and user access information which comprise track coordinate data of each user who browses the page and operation information on coordinates; step 2, the track coordinate data of the users and the operation information are analyzed to determine exit modes of the page and record the coordinates of exit points; step 3, according to the exit modes and the coordinates, a corresponding thermography on a screen-shot of integral webpage information; and step 4, according to the thermography, the webpage exit region and the exit reason are analyzed, wherein the operation information comprises click behaviors, retention behaviors and retention time of the users on each coordinate point and the exit modes comprise a click exit mode, a retention exit mode and a track exit mode. According to the method disclosed by the invention, the problems of the page can be rapidly analyzed and found and the working efficiency is improved.

Description

technical field [0001] The present invention relates to the field of communication, and more specifically, relates to a web page exit area and a method for analyzing its cause. Background technique [0002] At present, website access statistics systems are widely used in website operations, especially the bounce rate of a single page is an indicator that website operators focus on. The bounce rate is an important indicator of website analysis, usually used to evaluate the user experience of the website, and can be used to guide the improvement of the website and the page. The higher the bounce rate, the less attractive the website is to visitors. When the bounce rate reaches a certain level, it means that the website needs to be optimized or the page needs to be updated, but the current bounce rate is only a general percentage value , it is impossible to analyze where specific users exit from the page and why. Although there is currently a method for replaying the user's w...

AI Technical Summary

Problems solved by technology

The higher the bounce rate, the less attractive the website is to visitors. When the bounce rate reaches a certain level, it means that the website needs to be optimized or the page needs to be updated, but the current bounce rate is only a general percentage value , it is impossible to analyze where specific users exit from the page and what is the reason for the exit

Although there is currently a method for replaying the user's webpage access track (patent number: 200710073738), it takes a lot of time to browse the video, and the efficiency is very low

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