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Method and device for obtaining network advertisement information

A network advertising and network information technology, applied in the field of obtaining network advertising information, can solve the problems of wasting funds of advertisers and network resources, accurate promotion of user increase, obstacles, etc., and achieve the effect of enhancing the delivery effect

Active Publication Date: 2012-12-19
KUYUN INTERACTIVE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, with the popularization of the mobile Internet and a large number of online advertisements, users will not focus on these advertisements when browsing websites or watching videos through digital terminals, or forget the advertisement content they are interested in after watching the program. , There are even technologies that can filter out advertisements when users browse the website, which increases obstacles for the accurate promotion of online advertisement information to users, fails to achieve good results, and wastes the funds of advertisers and network resources

Method used

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  • Method and device for obtaining network advertisement information
  • Method and device for obtaining network advertisement information
  • Method and device for obtaining network advertisement information

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Embodiment Construction

[0033] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0034] In the embodiment of the present invention, when the digital terminal browses the network information, the feature value in the network information is synchronously extracted and sent to the server. The server compares the feature value of the network confidence with the feature value of the network advertisement stored in the server to obtain the digital The information of the network advertisement included in the network information browsed by the terminal is sent to the digital terminal, so that the user can obtain the network advertisement information while browsing the network information, and the effect of network delivery is enhanced.

[0035] see Figu...

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Abstract

The invention discloses a method, a device and a system for obtaining network advertisement information. The method comprises the following steps of: determining a feature value corresponding to network information according to browsed network information; matching the feature value of the network information with a feature value in a network advertisement library; obtaining network advertisement information according to the successfully matched feature value in the network advertisement library; and outputting the obtained network advertisement information to a user. The invention also discloses the device for realizing the method.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for acquiring network advertisement information. Background technique [0002] With the widespread use of the Internet, the Internet also provides a cheap platform for advertising. Today, online advertisements can be seen everywhere, such as the logo (logo) appearing on the webpage, the pop-up window when opening a certain website, the couplets appearing on the left and right sides of a certain page, and even the animations appearing on the left and right sides when watching a video, etc. We often see online advertisements, online advertisements do not need to be printed, photographed or recorded, and the total price of publishing advertisements online is much cheaper than other forms of advertisements. Compared with newspapers and TV, online advertisements per unit area or time are more expensive It is extremely competitive, which makes enterprises choo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 李鹏孙全智高鹏程
Owner KUYUN INTERACTIVE TECH
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