Method, device and system for pushing electronic preference information

Abstract

The invention provides a method, a device and a system for pushing electronic preference information, wherein the method comprises the following steps: receiving a geographic information system (GIS) view display request transmitted by a mobile media client, wherein the GIS view display request carries geographic position information which corresponds to the GIS view and is selected by a customer; transmitting GIS view data corresponding to the geographic position information to the mobile media client, wherein the GIS view data include map data and commercial tenant information corresponding to the map data, thereby a GIS view corresponding to the GIS view data is displayed on the mobile media client; and receiving the commercial tenant information which is transmitted by the mobile media client and is transmitted by the customer, and transmitting the electronic preference information corresponding to the commercial tenant information to the mobile media client. With the adoption of the method, the distribution precision of the electronic preference information is improved, and the efficiency that the customer obtains a discount coupon is improved.

Description

technical field [0001] The present invention relates to communication technology, in particular to a method, device and system for pushing electronic preferential information. Background technique [0002] With the development of mobile Internet technology, mobile e-commerce has become a new development direction. Some merchants have begun to use mobile terminals such as mobile phones to distribute electronic discount information to consumers, such as common electronic coupons, to save manpower and material resources, and the marketing effect is more than traditional. Advertisement and flyer pattern. At present, the distribution methods of electronic coupons mainly include: merchants send their electronic coupons to mobile terminals of many consumers through multimedia messages or short messages, or consumers actively search for electronic coupon websites that bring together many merchants and interest them Download coupons to mobile terminals. [0003] However, the above-...

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Problems solved by technology

[0003] However, the above-mentioned method of distributing electronic coupons has certain limitations: for example, the way merchants distribute coupons to consumers in groups is too extensive, the accuracy of locating potential consumers is low, the marketing costs are high, and the method of group distribution is likely to cause consumers and the way consumers look for coupons from electronic coupon websites is blind. For example, consumers find a coupon for a certain merchant, but they may find that the merchant is too far away from their location to go there , give up the coupon and continue to search, that is, in this way, the blindness of consumer choice is relatively high, and the efficiency of obtaining suitable coupons is low

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