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Video-based method, server and system for realizing value-added service

A video server and value-added service technology, applied in the field of network data, can solve the problem of inability to match advertising content, and achieve the effect of strengthening relevance and optimizing matching.

Active Publication Date: 2015-06-17
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the advertisements inserted in the video content may have nothing to do with the currently playing video content, or have a coarse-grained association, and advertisers cannot finely match the advertisement content to the video

Method used

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  • Video-based method, server and system for realizing value-added service
  • Video-based method, server and system for realizing value-added service
  • Video-based method, server and system for realizing value-added service

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] figure 1 It is a flowchart of a method for implementing a video-based value-added service provided in Embodiment 1 of the present invention. The implementation of a video-based value-added service usually involves devices on the network side and the terminal side. The device on the terminal side may be called a client, and it has various forms, such as a set-top box (Set Top Box, STB for short) connected to a TV, a personal computer and a mobile terminal installed with client software, and the like. The equipment on the network side can be further divided into a video subsystem and a service subsystem that provide video playback functions according to their functions. The video subsystem can be implemented in the form of a video server (Video Server), and is mainly used to provide video playback services. The service subsystem is used to provide video-based value-added services. These two types of devices can be integrated at the hardware level, or can be set independ...

Embodiment 2

[0071] image 3 It is a flowchart of a method for implementing a video-based value-added service provided by Embodiment 2 of the present invention. This embodiment may be based on the foregoing embodiments, and specifically relates to the value-added service registration process of the second client.

[0072] Before implementing value-added services, it is usually necessary to complete service registration. In the video-based value-added services implemented in the embodiment of the present invention, the registration process is mainly to complete the establishment of association between clients, which can be completed by the service subsystem, or Specifically, it is completed by the application server or a specific registration server. Then, before the application server forms the value-added service content according to the preset value-added service data and the event data in the event notification, the following steps are further included:

[0073] Step 310, the applicat...

Embodiment 3

[0089] The video-based value-added service implementation method provided by Embodiment 3 of the present invention can be based on the above-mentioned embodiments, and further optimizes the operation of the event server to obtain the associated event data corresponding to the video currently played by the first client as follows:

[0090] When the application server receives the service acquisition request, it determines the video ID of the video to be associated according to the service acquisition request, and the event server acquires the corresponding associated event data according to the determined video ID, as associated event data for .

[0091] The technical solution of this embodiment realizes the acquisition of associated event data based on the video identifier, and the associated event data may be acquired and stored locally in advance, or acquired in real time when an event acquisition request is received. For example, for a video server that plays videos to many...

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PUM

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Abstract

Embodiments of the present invention provide a method, a server, and a system for implementing a video-based value-added service. The method includes: acquiring, by an event server, association event data which corresponds to a video currently played by a first client; when detecting an event trigger condition, generating, by the event server, an event notification according to the association event data, and sending the event notification to an application server; forming, by the application server, value-added service content according to preset value-added service data and event data in the event notification, and providing the value-added service content for a second client. According to the method, the server, and the system for implementing the video-based value-added service provided in the embodiments of the present invention, the association event data of the video currently played is generated, and the value-added service content that is closely associated with a played video is generated according to the association event data, thereby enhancing correlation between the value-added service and a video and optimizing the matching between the value-added service and the video.

Description

technical field [0001] The embodiment of the present invention relates to network data technology, in particular to a video-based value-added service realization method, server and system. Background technique [0002] With the gradual integration of the Internet, digital TV network and communication network, telecom operators or TV operators have the ability to provide multiple services such as video services, Internet and communication services at the same time. As one of the most important leisure and entertainment methods for users, the video service has a huge market demand and plays an important role in improving user experience and increasing user stickiness. Therefore, video-based value-added services have become the focus of competition among operators. [0003] A main way in the prior art to provide value-added services based on video content is to insert advertisements during video playback. The interstitial advertisement of the video service usually arranges an...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06
CPCH04H60/31H04H60/37H04H20/18H04H60/33H04H60/48H04H60/63H04H60/87H04H2201/40H04N21/43
Inventor 王环胡迅钟杰萍
Owner HUAWEI TECH CO LTD