Method and system for associating users in nat network environment

Abstract

The invention relates to the technical field of computer networks, and discloses a method and a system for correlating users in NAT (network address translation) network environment. The method comprises the following steps that a user applies for a networking IP (Internet protocol) address through accounts and passwords; after the IP address is obtained, an http (hyper text transport protocol) request is initiated, and a request message carries Cookie information planted on a user networking terminal in advance; the networking Cookie and networking log information of users are collected and are sent to a data center to be stored; the http request accesses the Internet through a router NAT; a webpage accessed by the users initiates an advertisement request to an advertisement platform, the request carries the Cookie ID (identification) of the users, the advertisement platform obtains the stored user information from the data center according to the Cookie ID, and the corresponding user information is sent to the advertisement platform; the advertisement platform finds proper advertisement to be sent to the advertisement putting positions of the webpage. The method and the system provided by the invention solve the problems that in the NAT environment, operator users cannot realize the one-to-one correspondence to Internet users, and the advertisement putting precision is low.

Description

technical field [0001] The invention belongs to the technical field of computer networks, and in particular relates to a method and a system for associating users in a NAT network environment. Background technique [0002] With the popularization of the Internet, the proportion of Internet advertising compared with traditional advertising is increasing. Coupled with the application of big data technology, precision advertising technology has been widely adopted by the industry. In the scheme of using operator data to realize accurate delivery of Internet advertisements, the method of combining operator users and Internet users is through the combination of Internet IP. [0003] However, if the request of the Internet user passes through the router and NAT (Network Address Translation, Network Address Translation) is performed, then it will happen that multiple Internet users use the same IP to access the Internet. However, the operator data collection is carried out before ...

AI Technical Summary

Problems solved by technology

[0003] However, if the Internet user's request passes through the router and NAT (Network Address Translation, Network Address Translation) is performed, then it will happen that multiple Internet users use the same IP to access the Internet.

However, the operator data collection is carried out before the router NAT occurs, and all the collected data are the Internet IP before NAT, so when the operator users and Internet users are combined, there is a many-to-many problem, and users cannot be well located. , for accurate delivery

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