Advertisement pushing service processing method

Abstract

The invention provides an advertisement pushing service processing method. Advertisements are pushed to a user through an advertisement pushing service platform, according to the price of one advertisement, the number of the advertisements pushed to the user by a merchant is converted into virtual current sums which are accumulated in an advertisement consumption service account of the user, and the user achieves equivalent exchange transactions between the virtual currency sums and commodities; an accumulated point doubling button is further arranged in each advertisement, and accordingly the user can obtain multiplied virtual currency sums through the correspondingly accumulated point doubling button. On one hand, the user can obtain an exchangeable commodity without paying extra money, the motivation of the user receiving and checking the advertisements is improved, and the user cannot be prone to being irritated; on the other hand, for the merchant, advertisement investment cost is reduced, the effect of commodity popularization can be improved by means of commodity exchange transaction services of the advertisement pushing service platform, impressions of the user on the commodity published on the advertisement and the merchant are deepened, and the motivation of the merchant is improved.

Description

technical field [0001] The present invention relates to the field of communication technology and the field of network application technology, in particular to an advertisement push service processing method. Background technique [0002] In recent years, with the rapid development of Internet technology and mobile communication network technology, mobile terminals have become people's carry-on items. Therefore, in order to improve the efficiency of advertising and expand the objects of advertising push, many businesses choose to send advertisements through mobile communication networks. Push to mobile clients. In the existing mobile communication network-based advertising push services, mobile communication network operators usually provide value-added services of advertising push, and mobile terminal users in their operating networks are used as advertiser resources. Advertising merchants obtain the value-added service of advertising push by paying, and mobile communicati...

AI Technical Summary

Problems solved by technology

[0004] Aiming at the above-mentioned deficiencies in the prior art, the present invention provides an advertisement push service processing method that improves the enthusiasm of users and merchants, so as to solve the problems of high merchant advertisement promotion cost and advertisement promotion problems in the existing advertisement push service. It is difficult to confirm the effectiveness, users are less motivated to understand advertising information, and it is difficult to effectively promote product promotion, etc.

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