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Advertisement push service system and processing method based on regional positioning

An advertisement push and regional positioning technology, applied in the field of communication, can solve the problems of lack of advertisement push service and high construction cost of hardware equipment, and achieve the effect of enriching diversity, reducing construction cost and avoiding long-term occupation.

Inactive Publication Date: 2016-09-07
CHONGQING MIAOYIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In view of the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide an advertisement push service system that does not need to increase the construction cost of hardware equipment for physical stores and can realize advertisement push in a designated area, and the advertisement push service of the system The processing method is to solve the problems in the prior art that the advertisement push service for the specified area is missing, and the construction cost of the physical store hardware equipment for the merchant to realize the advertisement push in the specified area is high

Method used

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  • Advertisement push service system and processing method based on regional positioning
  • Advertisement push service system and processing method based on regional positioning

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Embodiment 1

[0038] This embodiment proposes an advertisement push service processing method executed by the regional positioning-based advertisement push service system of the present invention. The processing flow is as follows: figure 1 shown, including the following steps:

[0039] a) The business server sets the effective push area of ​​the advertiser according to the geographic location of the advertiser;

[0040] b) The service client obtains the geographic location information of the mobile terminal in real time by invoking the geographic location positioning function of the mobile terminal, and sends the geographic location information of the mobile terminal to the service server;

[0041] c) The business server monitors in real time whether the business client is located within the effective push area of ​​the advertiser according to the geographic location information from the business client, and starts to respond to the business client when it detects that the business client ...

Embodiment 2

[0046] In the first embodiment, although the service server can identify the area information of the mobile terminal, the error of advertisement push can be reduced, potential customers can be more accurately discovered, and the effect of advertisement push can be improved. However, the following defects still exist: for a mobile terminal that only temporarily passes through the effective push area of ​​the advertiser's physical storefront, when the service server detects that the mobile terminal has entered the effective push area of ​​the advertiser's physical storefront, it will start advertising on the service client. Image push operation. Since most of such users are not users who really need it, the operation of pushing advertisement pictures to such mobile terminal users cannot bring obvious economic benefits to the merchants, and it is easy to cause the resentment of such mobile terminal users. Play a bad advertising effect. In addition, if the number of mobile termin...

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Abstract

The advertisement pushing service system and its processing method based on regional positioning of the present invention set the effective pushing area of ​​the advertising business through the business server, and select to push the advertising picture to the business client located in the effective pushing area of ​​the advertising business, so as to realize the push operation to the advertising business. The business of pushing advertisements to mobile terminal users within a designated area not only reduces the hardware construction cost of merchants for physical stores, but also helps to improve the effectiveness of advertisement promotion; moreover, the business client will receive advertisement images for Temporarily cache, and call the screen saver display API interface of the mobile terminal to set the temporarily cached advertisement picture from the business server as the screen saver displayed on the mobile terminal, so that the user can understand the advertisement of the merchant when waking up and lighting up the screen of the mobile terminal, and at the same time avoid It solves the problem that the advertisement data occupies a large amount of storage space of the mobile terminal for a long time and the operation of viewing the advertisement data is cumbersome, and it is not easy to arouse the user's disgust.

Description

technical field [0001] The present invention relates to the field of communication technology and the field of network application technology, in particular to an advertisement push service system and processing method based on area positioning. Background technique [0002] In recent years, with the rapid development of Internet technology and mobile communication network technology, mobile terminals have become items that people carry with them. Therefore, in order to improve the efficiency of advertising and expand the scope of product promotion, many businesses choose to push advertisements through mobile communication networks. for mobile clients. In the existing advertising services based on mobile communication networks, mobile communication network operators usually provide value-added services of advertising push, and use mobile terminal users in their operating networks as advertiser resources; advertisers obtain value-added services of advertising push by paying, ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W4/02H04W4/12
Inventor 马昭德
Owner CHONGQING MIAOYIN TECH
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