Area type centralized-advertising-sponsorship drink-presenting marketing mode

Abstract

The invention provides an area type centralized-advertising-sponsorship drink-presenting marketing mode. Basically, after an advertiser evaluates numerous recruited merchants in an area, the advertiser determines the cooperative relationship between each merchant and a drink selling channel; after type setting of the advertising information of all the cooperative merchants, advertisements are printed and pasted and additionally arranged on drink packaging containers, and the drink packaging containers with the additional advertising effect are provided for the drink selling channel, so that consumers can use the drink packaging containers in shops or take out the drink packaging containers. The advertising effect is added to the consumers or other people noticing drink products, so that the level of acceptance of advertising content by the consumers is improved, and the consumers can find promotion information, addresses and telephone numbers of the merchants more conveniently; especially, the selling price of the drink products can be reduced or the drink products are free due to the advertising revenue of the drink selling channel; in addition, the public welfare behavior that the drink products are presented to people can be conducted in a long term, due to the fact that the numerous advertising merchants share fee and jointly conducting sponsoring for the same product, the advertising fee of each merchant is reduced greatly, and the will to place advertisements of more social middle and small-sized enterprises is improved.

Description

technical field [0001] The present invention relates to a crowd-based advertising marketing technology, in particular to a regional crowd-based advertising sponsorship and drink marketing method that integrates beverage sales channels and combines crowd-based advertising information with beverage packaging containers. Background technique [0002] The transmission method commonly used in daily life is mainly to use various marketing media (such as TV advertisements, newspaper and magazine advertisements, and online advertisement windows, etc.) Product advertisements, etc.) to consumers, so that consumers can learn about the merchant's product information. [0003] With the rapid development of the Internet and e-commerce, usually the operators of merchants, stores, supermarkets or enterprises will send relevant advertisements and marketing messages through emails or telephone text messages, and even set up corresponding online virtual merchants to expand their business. In ...

AI Technical Summary

Problems solved by technology

[0004] The above-mentioned advertising marketing method of handing out leaflets by a special person has a limited range of information dissemination and slow speed, and the advertising cost is huge, but it is relatively regional, so it can often obtain a certain degree of advertising effect; Communication advertising and marketing methods are often unable to analyze the consumption characteristics of different consumers and then deliver the advertising information they need. Not only the advertising effect is limited, but the profit of the business cannot be effectively improved, but it is still used by many business operators because of its low cost. use

[0005] However, no matter what the above-mentioned conventional means and media of advertising and marketing are, they all have something in common that will make consumers feel disturbed. Treat it as waste paper and throw it away, which will relatively cause waste of advertising resources and environmental pollution

In particular, repeated delivery of repeated advertising information will not only cause confusion to consumers, but may even make consumers disgusted and resented, which will inevitably increase the operating costs of the merchant, and on the contrary lead to a significant reduction in its profits

[0006] Furthermore, traditional beverage operators have intended to print commercial advertisements of non-self-operated items on beverage packaging containers to increase their self-operated income or reduce operating costs, but they did not use the promotion of free drinks through crowd advertising. way of implementation, but cannot be realized in today's society

[0007] At present, there is no marketing method related to crowd-soliciting advertisements in the current social market. The main reason is that it is impossible to easily persuade or attract many merchants to jointly sponsor advertisements; therefore, if the concept of gathering many advertisers to jointly sponsor a single product can be realized , in order to reduce its advertising costs, you can also choose to extend the period of advertising exposure, and then extend a wider range of advertising recruitment target groups, which will become an important key to driving the development of regional industries

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