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Advertisement intercepting method and advertisement intercepting device

An ad blocking and advertising technology, applied in the field of data processing, can solve problems such as the inability to achieve "pop-up advertisement" interception, and achieve the effect of improving user experience and achieving immune function.

Active Publication Date: 2014-07-16
BEIJING KINGSOFT NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, when the user opens the webpage for the first time, since there is no relevant record in the local area, the interception of "pop-up advertisement" cannot be realized by using the above-mentioned prior art

Method used

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  • Advertisement intercepting method and advertisement intercepting device
  • Advertisement intercepting method and advertisement intercepting device
  • Advertisement intercepting method and advertisement intercepting device

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0062] image 3 Is to use a mobile phone to visit a certain webpage. Such as image 3 As shown, in the traditional solution, the user either clicks "Download Now" to download the adware; or clicks "Continue to the website" to visit the webpage normally.

[0063] However, using the method provided by the embodiment of the present invention, before displaying the webpage, the session state information of the webpage is obtained from the cookie data, and it is found that it contains "mobile_guide=0", indicating that the advertisement in the webpage has not been visited. Therefore, "mobile_guide=1" is added to the session state information through JavaScript code, and the above-mentioned "mobile_guide=0" is overwritten. Then, when the page is opened, because of "mobile_guide=1", it will be considered that the advertisement page has been visited, so the advertisement page will be directly hidden.

example 2

[0065] Figure 4 Is to use a mobile phone to visit a certain webpage. Such as Figure 4 As shown, in the traditional solution, the user either clicks "Experience Now" to access the advertisement; or clicks the close button in the upper right corner of the advertisement page to close the advertisement page, so as to normally access the webpage.

[0066] However, using the method provided by the embodiment of the present invention, before displaying the page, the session state information of the web page is obtained from the LocalStorage data, and it is found that it does not contain any data for identifying whether the advertisement in the page has been visited. Therefore, before the web page is displayed, "b_lastshowtime": "$gmttime$" is added to the session state information through JavaScript code. Then, when the page is opened, because the session state information includes the time when the advertisement in the web page was visited "b_lastshowtime": "$gmttime$", it will ...

example 3

[0068] Figure 5 It is the page that appears when you open an application on your computer. Such as Figure 5 As shown, in the traditional solution, the user either clicks "Experience Now" to access the advertisement; or clicks the close button in the upper right corner of the advertisement page to close the advertisement page, so as to normally access the application interface.

[0069] However, using the method provided by the embodiment of the present invention, before displaying the page, the session state information of the application is obtained from the registry or the configuration file, and it is found that it does not contain any data used to identify whether the advertisement in the application has been visited . Before the interface of the application program is displayed, the name of the advertisement "adv" visited is added to the session state information of the application program. Then, when the page is opened, since the session state information includes t...

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Abstract

The invention discloses an advertisement intercepting method and an advertisement intercepting device. The advertisement intercepting method includes: before displaying a page, acquiring dialogue state information relates to the page; adding a first sign in the dialogue state information, wherein the first sign is used for identifying advertisements in the page to be accessed; shielding advertisements in the page when the page is displayed according to the first sign in the dialogue state information. The invention further discloses the advertisement intercepting device which comprises an acquiring module, a signing module and a displaying module. The advertisement intercepting method and the advertisement intercepting device are used for realizing immunity for 'popup advertisements'.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to an advertisement blocking method and device. Background technique [0002] At present, when opening a webpage or an application program, a "pop-up advertisement" will appear. Usually, the user needs to click a button to close the "pop-up advertisement" before the user can access the webpage or application program. The click behavior of the user will be recorded locally. When the user opens the same web page or application again, according to local records, it will know that the user has closed the advertisement, so it will stop loading the advertisement or hide the advertisement, thereby realizing the blocking of "pop-up advertisement". [0003] However, when the user opens the webpage for the first time, because there is no relevant record in the local area, the above-mentioned prior art cannot be used to intercept the "pop-up advertisement". Contents of the invention...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F8/38
Inventor 陈亮朱佳来
Owner BEIJING KINGSOFT NETWORK TECH
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