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O2O marketing method and system based on mobile Internet of things

A technology of mobile objects and Internet of Things platform, applied in the direction of marketing, etc., can solve the problems of not being able to stimulate consumers' desire to buy more actively, and unfavorable businessmen to develop potential customers, so as to achieve the effect of meeting customer needs

Inactive Publication Date: 2014-08-20
李锦魁
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The existing O2O marketing system is relatively passive. Generally, products or services are promoted through the mall platform, which cannot stimulate consumers' desire to buy more actively, which is not conducive to the development of potential customers by merchants

Method used

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  • O2O marketing method and system based on mobile Internet of things

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Embodiment Construction

[0030] Below in conjunction with accompanying drawing and specific embodiment, the present invention will be further described:

[0031] See figure 1 , the present invention relates to a kind of O2O marketing method based on mobile internet of things, and its preferred embodiment comprises the following steps:

[0032] Step A, applied to the Internet of Things platform: receiving the working parameters from the user terminal equipment in real time through the Ethernet; wherein, the user terminal equipment refers to the terminals in the smart home system associated with the Internet of Things platform, such as refrigerators, air conditioners, fans, TVs and cars etc.

[0033] Step B, applied to the Internet of Things platform: send an advertisement request to the corresponding merchant server according to the working parameters of the user terminal device and the corresponding registered merchant server address; wherein, the Internet of Things platform pre-stores the registered...

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Abstract

Provided is an O2O marketing method based on the mobile Internet of things. The method comprises the following steps that (A), the method is applied to an Internet of things platform, work parameters from user terminal equipment are received in real time through the Ethernet; (B), the method is applied to the Internet of things platform, advertisement requests are sent to corresponding merchant servers according to the work parameters of the user terminal equipment and the corresponding registered merchant server addresses; (C), the method is applied to the merchant servers, preset advertisement information is sent to the Internet of things platform according to the advertisement requests; (D), the method is applied to the Internet of things platform, the advertisement information is sent to user smart mobile terminals; (E), the method is applied to the user smart mobile terminals, the advertisement information is displayed in a pop-up window mode. The O2O marketing method based on the mobile Internet of things is more individualized, can meet client demands specifically, and potential clients can be developed effectively. The invention further relates to an O2O marketing system based on the mobile Internet of things.

Description

[0001] technical field [0002] The invention relates to an O2O marketing method and system based on the mobile internet of things. [0003] Background technique [0004] The Internet of Things is an extended and expanded network based on the Internet, and its client end is extended and extended to any item for information exchange and communication. The Internet of Things is the "Internet of Things Connected". The Internet of Things uses communication technologies such as LAN, Internet, WIFI, and 3G networks to connect sensors, controllers, machines, people, and things to realize informatization, remote management control, and intelligent networks. [0005] O2O (Online To Offline, online to offline) refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. The concept of O2O is very broad. As long as the industry chain can involve both online and offline, it can be called O2O. The O2O e-commerce mo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李锦魁
Owner 李锦魁