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Contextual solicitation in a starter application

A user and document technology, applied in data processing applications, instruments, marketing, etc., can solve problems such as users encountering obstacles and users not realizing it.

Active Publication Date: 2014-09-24
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, as users become more proficient with using the starter app, users may encounter obstacles when trying to perform certain functions, and may not always know when the additional functions in the full version will be useful
Therefore, if the user is not informed in a timely manner of the additional functionality available in the full version, the user may not realize that the full version will provide the user with additional benefits
In turn, users may be less likely to purchase the full version of the app

Method used

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  • Contextual solicitation in a starter application
  • Contextual solicitation in a starter application
  • Contextual solicitation in a starter application

Examples

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Embodiment Construction

[0015] In the following detailed description, reference is made to the accompanying drawings which form a part of the detailed description and are shown to illustrate specific embodiments or examples. Referring now to the drawings, wherein like numerals refer to like elements throughout the several views, various aspects for configuring the drawing wizard will be presented.

[0016] As noted above, many computer manufacturers have found it beneficial to enter into agreements with software manufacturers to include preinstalled software on computing devices at the time of sale. Therefore, software manufacturers provide computer manufacturers with software to be preinstalled on computers. Pre-installed software can increase buyer productivity after purchasing a computing device. This allows the user to use the computing device to perform various functions immediately after purchasing the device. Software manufacturers often provide reduced functionality applications. For this ...

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PUM

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Abstract

A reduced capability subset of an application referred to as a "starter application" is provided on a computer device prior to purchase and intended for use by a user purchasing the computer device. The starter application may monitor input from the user when the starter application is executing to ascertain opportunities to inform the user of an upgrade and then solicit the user for purchasing the upgrade. The starter application may use a limited access browser to contact a server to assist in the solicitation and complete the transaction. Upon completing the transaction, the upgrade is provided to the computing device. The upgrade may comprise the full capability version of the application, templates, clip art, or other software. The upgrade may entail transmitting the upgrade to the computer device or providing an authorization key to unlock the upgrade that is already stored on the computer device.

Description

Background technique [0001] Manufacturers of consumer-facing computing devices, such as laptop or desktop computers, may pre-install software on the computing device at the time of manufacture, enabling a user to use the computing device for various applications immediately after purchasing the computing device. For example, many computers come preinstalled with a version of word processing software that enables users to immediately use the computer to create letters or other such documents. Other applications such as spreadsheet processing applications may also be included. Buyers of a computer with immediate access to a computer will immediately feel the value in the computer. [0002] Pre-installed software applications may be based on a reduced feature set of existing software applications. Such preinstalled software is often referred to as a "starter" application version of a "full" software application. Thus, a word processing starter application pre-installed on a co...

Claims

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Application Information

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IPC IPC(8): G06F9/44G06F15/16G06F21/30
CPCG06Q30/02G06Q30/0269G06Q30/0631G06Q50/184G06F9/44G06F15/16G06F21/30G06F8/65G06F9/445G06Q20/1235
Inventor T·法瑞尔N·V·沃克姆R·麦奎兰D·莫瓦特P·卡色曼
Owner MICROSOFT TECH LICENSING LLC
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