Mobile user behavior analysis method and apparatus

A mobile user and behavior analysis technology, applied in special data processing applications, network data management, transmission systems, etc., can solve problems such as inaccurate mobile user behavior analysis

Inactive Publication Date: 2015-02-11
CHINA MOBILE GRP FUJIAN CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The purpose of the present invention is to overcome the defect of inaccurate mobile user behavior analysis in the prior art. According to one aspect of the present invention, a mobile user behavior analysis method is proposed

Method used

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  • Mobile user behavior analysis method and apparatus
  • Mobile user behavior analysis method and apparatus

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Embodiment approach

[0045] Implementation: Based on the principle of maximum membership I, in order to calculate the belonging area of ​​the user behavior trajectory, the present invention constructs the following A function: For any user x 0 , the A function represents a one-to-one correspondence from x0 to the number of registrations at the signaling location, and x 0 The timeliness of registration at this signaling location is less than 30 days. In short, the A function can be expressed as follows: A=count(x,c,T),

[0046] Among them, count() indicates the number of calculations;

[0047] x represents the user, x∈U;

[0048] c represents the signaling position, if the set of signaling positions is C, then c∈C;

[0049] T represents timeliness, in days, T ∈ [0, 30], and T ∈ R.

[0050] Based on the A function, each month can be calculated for each x 0 The corresponding set of A values, denoted as A 1 (x 0 ),A 2 (x 0 ),...,A m (x 0 ) (assuming there are n groups, n varies with x, n∈[0...

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Abstract

The invention discloses a mobile user behavior analysis method and apparatus. The method comprises: obtaining a base station list, obtaining a mobile user's signaling event information generating within a certain period; and according to a maximum membership principle, processing the signaling event information, and obtaining ownership area information of the mobile user, wherein the signaling event information comprises the mobile user's name, time and a base station position. According to the mobile user behavior analysis method and apparatus, signaling data of the mobile user is taken as an information source for assessing a user behavior locus, the ownership area of the behavior locus of the mobile user is determined by use of the maximum membership principle I, and a user model is established in a combination mode. The method and apparatus have the following advantages: even if the user does not actively initiate a network interaction behavior, as long as the position of the mobile user is changed, the change can be captured by use of the method and apparatus, and therefore, the behavior locus of the user can be completely recorded.

Description

technical field [0001] The present invention relates to the technical field of business support in the communication field, in particular, to a method and device for mobile user behavior analysis. Background technique [0002] Most of the existing mobile user behavior analysis systems use statistical analysis methods to analyze static data (historical data) of mobile users to support long-term marketing functions. More information in . [0003] In the Chinese patent application document with the patent number "200710020655.5" published on August 22, 2007, a unified marketing support system and its method based on the analysis of user behavior and habits are disclosed. It includes a user end and a unified marketing support center, and the unified marketing support center further includes: a business analysis module, a bill analysis module and a signaling analysis module, and the unified marketing support center can simultaneously carry out long-term marketing of information ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04W8/18H04W24/00G06F17/30
Inventor 郑一雄杜娟黄巧陈锡清
Owner CHINA MOBILE GRP FUJIAN CO LTD
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