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Method and device for providing user personalized resource message pushing

A message push and user technology, applied in the field of information processing, can solve problems such as disturbing users, unable to make personalized recommendations, and affecting the promotion effect of message push, so as to improve accuracy and success rate, and reduce the probability of disturbing users

Inactive Publication Date: 2015-03-25
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This will disturb the users, and it will not be possible to realize personalized recommendations for each user. The user experience is not good, which affects the promotion effect of message push.

Method used

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  • Method and device for providing user personalized resource message pushing
  • Method and device for providing user personalized resource message pushing
  • Method and device for providing user personalized resource message pushing

Examples

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Embodiment Construction

[0030] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0031] According to the first aspect of the present invention, a method for providing user personalized resource message push is provided. According to an embodiment of the present invention, optionally, the resource may be, for example, games, music, video, shopping information, etc., and the push message may be in the form of a pop-up window, for example. In the following description, the principle of the present invention will b...

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Abstract

The invention discloses a method and device for providing user personalized resource message pushing. The method includes the steps that according to users, resources and historical characteristics fed back by the users for message pushing, the one or more resources are predicted through a pre-defined training model, and the percentage for reflecting whether each resource in the one or more resources is suitable for conducting message pushing on the users or not is given; according to the percentage, message pushing for the one or more resources is provided in an operating system.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for providing user personalized resource message push. Background technique [0002] Personalized recommendation is a method of recommending personalized content to users by calculating the user's possible preferences based on the user's historical access records through algorithms such as machine learning. Message push (for example, pop-up window) is an important means of promotion, but it will also cause a certain degree of disturbance to users. [0003] In the existing technology, it is usually set by product or operation personnel, and manual recommendation is made, or messages are pushed to all users. This will disturb the user, and it is impossible to realize personalized recommendation for each user. The user experience is not good, which affects the promotion effect of message push. Contents of the invention [0004] In view ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 刘鎏苏晓东王安滨
Owner BEIJING QIHOO TECH CO LTD
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