Electronic commerce platform online to offline (O2O) business model

Abstract

The invention discloses an electronic commerce platform online to offline (O2O) business model and relates to a business mode. According to the electronic commerce platform O2O business model, an internet website and a mobile terminal form an electronic commerce online trading platform, an experience store and a localized commercial tenant form an offline trading terminal, data sharing and collecting of the functions of the online trading platform and the offline trading terminal are achieved through the software development technique, all-network seamlessly connection can be achieved, trading can be completed anytime anywhere, member information can be guided in rapidly, and shopping and consumption can be achieved. By means of the electronic commerce platform O2O business model, the barrier of an electronic commerce traditional online platform and an offline retail trading platform is removed, each other's advantages can be complemented, multi-channel showing and selling of merchants' commodities are promoted, the brand influence is improved, more customers in different shopping channels are attracted, multiaspect interaction experience of users is improved, and brand-new commercial value is achieved.

Description

technical field [0001] The present invention relates to a business model, in particular to an e-commerce platform O2O business model. Internet websites and mobile phone terminal software are developed through PHP and JAVA technologies, and offline experience store retail and localized life services are networked through technical background information. shared. Background technique [0002] Existing Internet e-commerce platforms, whether they are B2C, C2C, or B2B, are all platforms based on users’ online purchases and transactions. They use their technologies to provide multiple functions such as effective communication, product display, and capital transactions for both users. However, for users, Simply using online transactions can bring certain convenience and fast transaction methods, but it also lacks more humanized experiential methods such as touching products, identifying authenticity, and on-site interaction. Contents of the invention [0003] In view of the def...

AI Technical Summary

Problems solved by technology

[0002] Existing Internet e-commerce platforms, whether they are B2C, C2C, or B2B, are all platforms based on users’ online purchases and transactions. They use their technologies to provide multiple functions such as effective communication, product display, and capital transactions for both users. However, for users, Simply using online transactions can bring certain convenience and fast transaction methods, but it also lacks more humanized experiential methods such as touching products, identifying authenticity, and on-site interaction.

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