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An interactive advertising device and its working method

An interactive, advertising technology, applied in advertising, user/computer interaction input/output, instruments, etc., can solve the problems of large randomness of audience, short time, limited promotion effect, etc., to expand promotion and high accuracy , the effect of increasing engagement and fun

Active Publication Date: 2017-12-05
中国艺术科技研究所
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method usually requires human organization, and often because of the short time and the randomness of the audience, the promotion effect is very limited.

Method used

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  • An interactive advertising device and its working method
  • An interactive advertising device and its working method
  • An interactive advertising device and its working method

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Embodiment Construction

[0042] Such as figure 1 Shown is a schematic composition diagram of a specific embodiment of the interactive advertising device provided by the present invention. This embodiment is an interactive advertising beverage machine, which mainly includes a main control device 10, a somatosensory interaction device 20 electrically connected to the main control device 10, a display device 30, a sounding device 40, a delivery execution device 50, a refrigeration device 60 and a communication device. device 70. Of course, on this basis, the device can also be expanded and adjusted according to user needs or usage conditions. For example, in some cold regions, a heating device can be used instead of a cooling device. Those skilled in the art and related fields should know that as long as they do not depart from the spirit disclosed in the present invention, any modification and change in the form and details of the implementation of the technical solution are within the protection scope...

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Abstract

The invention relates to interactive advertising equipment and a working method thereof. The advertising equipment comprises a display device, a somatosensory interaction device, a master control device and a delivery execution device, wherein the master control device controls the display device to play video information, identifies the selection of an advertising product by a user according to user movement information captured by the somatosensory interaction device, evaluates a matching degree between user movement and the relevant video movement of the selected advertising product, and judges whether a delivery instruction is output to the delivery execution device or not according to the matching degree to control the advertising equipment to output the product to the user as a reward. According to the matching degree between the user movement and the relevant video movement relevant of the selected advertising product, the product is used as the reward to be given to the user, the interaction mode improves the participation degree of the user and interestingness, and the popularization degree of the product can be favorably improved.

Description

technical field [0001] The invention relates to an advertising device and its working method, in particular to an interactive advertising device and its working method. Background technique [0002] With the continuous development of digital media technology, the form of advertising and its communication carrier have undergone earth-shaking changes. The traditional form of advertising that unilaterally promotes to customers with the help of text, pictures or videos is relatively boring and plain in today's colorful life, and often cannot produce a deep impression on customers, and it is impossible to achieve the desired publicity effect. In fact, for a product or service, the best way to promote it is to invite users to try it out or experience it for themselves. Taking the promotion of beverage products as an example, merchants will distribute free tasting beverage products to the people who come and go in places with a high concentration of people such as stores. However...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F3/01G09F27/00
CPCG06F3/011G06F2203/011G09F27/005
Inventor 张宜春蒋伟吴晓雨郑伟欧雪雯
Owner 中国艺术科技研究所
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