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A content pushing method, device and terminal

A terminal and content technology, applied in the Internet field, can solve the problem of low matching degree of content and achieve the effect of improving matching degree

Active Publication Date: 2019-01-22
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, in practice, it has been found that the above-mentioned method of simply setting fixed push content on a specific interface makes the push content output by the terminal run to the specific interface every time the same, which easily leads to a low matching degree between the push content and the user's operation needs

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  • A content pushing method, device and terminal
  • A content pushing method, device and terminal
  • A content pushing method, device and terminal

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Embodiment Construction

[0076] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0077] The embodiment of the present invention discloses a content pushing method, device and terminal, which can improve the matching degree between pushed content and user operation requirements. Each will be described in detail below.

[0078] see figure 1 , figure 1 It is a schematic flowchart of a content pushing method disclosed in an embodiment of the present invention. like figure 1 As shown, the method for pushing content may include...

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Abstract

The embodiment of the invention discloses a content pushing method, device and terminal. Wherein, the method includes: acquiring historical operation information of the terminal; determining a push scenario according to the historical operation information, and content to be pushed in the push scenario; wherein, the push scenario is the historical operation information determined according to a preset modeling algorithm The terminal operation scene where the decision factor reflecting the user's demand is located; detect whether the terminal is in the push scene, and if the terminal is in the push scene, send the content to be pushed to the terminal. Implementing the embodiment of the present invention can improve the matching degree between the pushed content and the user's operation requirement.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a content pushing method, device and terminal. Background technique [0002] At present, with the development of Internet technology, terminals such as smart phones, tablet computers and other portable devices can install various applications to improve people's life, work and entertainment. In this case, the specific interface where the application runs will set a fixed push content, and the push content will be output every time the terminal runs to the specific interface. [0003] However, in practice, it has been found that the above-mentioned method of simply setting fixed push content on a specific interface makes the push content output by the terminal run to the specific interface every time the same, which easily leads to a low matching degree between the pushed content and the user's operation needs. Contents of the invention [0004] The embodiment of t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08H04L29/06H04W52/02
CPCH04L63/107H04W52/0258H04L67/55H04L67/303H04L12/1859H04W52/0212H04W52/0261Y02D30/70H04L65/40
Inventor 刘海旺
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD