Supermarket marketing and shopping system and method based on intelligent shopping cart
A technology for smart shopping carts and supermarkets, applied in marketing, commerce, instruments, etc., can solve problems such as affecting sales, time-consuming and labor-intensive, and achieve the effect of increasing commodity sales and avoiding time-consuming and labor-intensive
Inactive Publication Date: 2016-04-13
HANGZHOU CENTURY CO LTD
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Problems solved by technology
[0003] The present invention mainly solves the problem in the prior art that when people want to find the product they want, they often do not know whether the product exists, as well as the specific location of the product and the price of the product, which makes people time-consuming and labor-intensive when shopping in the supermarket. It provides A smart shopping cart-based supermarket marketing shopping system and method are provided to enable shoppers to conveniently obtain the product information they want
[0004] Another object of the present invention is to solve the problem that shoppers do not pay attention to products due to display layout, aisle layout, and category layout, which affects sales. Smart shopping cart-based supermarket marketing shopping system and method for targeted shopping
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[0032] Present embodiment a kind of supermarket marketing shopping system based on intelligent shopping cart, such as figure 1 As shown, it includes a smart shopping cart terminal 1, a cargo terminal 2, a local server terminal 3, a cloud server terminal 4 and a cash register terminal 13. The smart shopping cart end includes a computer unit 5 , a scanner unit 7 and a wireless communication unit 6 . The computer unit further includes a display module 11, a processing module 10, and a built-in wireless communication module 12, and the display module and the built-in wireless communication module are respectively connected to the processing module. The scanning unit and the wireless communication unit are respectively connected with the processing module of the computer unit. The cargo end includes an RFID tag unit 8 and an RFID controller unit 9 bound to the cargo, and the wireless communication unit communicates with the RFID tag unit, the RFID controller unit, and the cash reg...
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The invention relates to a supermarket marketing and shopping system and a supermarket marketing and shopping method based on an intelligent shopping cart. The problem that the sales volume is influenced due to the fact that when shopping, people do not know whether a commodity is in stock, as well as the specific position and the price of the commodity, and shoppers do not pay attention to the commodity as improper layout is solved. The system comprises an intelligent shopping cart terminal, a commodity terminal, a local area server terminal and a cashier terminal; and the intelligent shopping cart comprises a computer unit, a scanner unit and a wireless communication unit. A plurality of marketing schemes including operation programs and marketing conditions are configured in the computer unit, and the computer unit computes a discount value according to the operational circumstance of the shopper on the operation program, and guides the shopper for shopping through the marketing conditions. According to the supermarket marketing and shopping system, the shopper can obtain own required commodity information conveniently, and the problem of wasting time and labor for searching is avoided. Therefore, the shopper ignores the influence of the supermarket layout and brands, and traverses the commodities according to the obtained discount and the market conditions, thus the commodity sales are improved.
Description
technical field [0001] The present invention relates to a technical field of marketing and shopping, in particular to a supermarket marketing and shopping based on an intelligent shopping cart, which saves time and effort in shopping, enables shoppers to be separated from the influence of supermarket product layout, and guides shoppers to make selective and targeted shopping. systems and methods. Background technique [0002] With the development of the economy and the continuous improvement of people's living standards, more and more supermarkets are getting bigger and bigger, and the types of goods are getting more and more. When people enjoy the prosperity brought about by the rapid economic development, they face a dazzling array When people want to find the goods they want, they often don't know the specific location of the goods and the price of the goods, and whether the goods they are looking for exist in the supermarket, which is time-consuming and labor-intensive. ...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0212G06Q30/0219G06Q30/0281
Inventor 蔡立凤
Owner HANGZHOU CENTURY CO LTD