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Digital media terminal geographic position determination method and device

A digital media terminal and geographic location technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as waste of media resources, poor user experience, data statistics errors, etc., achieve accurate delivery and/or monitoring, The effect of improving accuracy

Inactive Publication Date: 2016-05-11
NIELSEN CCDATA NCC MEDIA DATA SERVICE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such a huge error in the obtained geographic location will bring a poor user experience, and may also cause a huge error in data statistics, resulting in a waste of media resources

Method used

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  • Digital media terminal geographic position determination method and device
  • Digital media terminal geographic position determination method and device
  • Digital media terminal geographic position determination method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] figure 2 A structural block diagram of an apparatus for determining a geographic location of a digital media terminal according to an embodiment of the present invention is shown. In this embodiment, the device 200 includes:

[0031] The MAC address obtaining unit 201 is used to obtain the MAC addresses of some or all of the WiFi routers detected by the digital media terminal;

[0032] A location determining unit 202, configured to determine the geographic location of the digital media terminal based on the MAC address and geographic location information associated with the MAC address.

[0033] As known to those skilled in the art, a MAC (Media / Medium Access Control) address can uniquely identify a device. At present, when some smart mobile devices with GPS modules appear near a WiFi router, they will upload the GPS information obtained by them and the MAC address of the WiFi router to the server, and the MAC address of the WiFi router has been generated through acc...

Embodiment 2

[0043] Figure 6 A flow chart of a method for determining a geographic location of a digital media terminal according to an embodiment of the present invention is shown. In this embodiment, the method includes:

[0044] Step 601, obtaining the MAC addresses of some or all of the WiFi routers detected by the digital media terminal;

[0045] Step 602: Determine the geographic location of the digital media terminal based on the MAC address and geographic location information associated with the MAC address.

[0046] In an example, the MAC address obtaining unit may send a MAC address request instruction to the part or all of the WiFi routers, and may receive MAC addresses from the part or all of the WiFi routers.

[0047] In an example, the MAC address obtaining unit may receive the MAC addresses of some or all of the WiFi routers from the digital media terminal.

[0048] In an example, the part or all of the WiFi routers may include the WiFi router currently accessed by the d...

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PUM

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Abstract

The invention discloses a digital media terminal geographic position determination method and device. The digital media terminal geographic position determination device comprises a MAC address obtaining unit and a position determining unit, wherein the MAC address obtaining unit is used for obtaining MAC addresses, which are detected by a digital media terminal, of part or all of WiFi routers, and the position determining unit is used for determining a geographic position of the digital media terminal based on the MAC addresses and geographic position information associated with the MAC addresses. By adopting the digital media terminal geographic position determination method and device, the geographic position of the digital media terminal can be accurately obtained, and the utilization efficiency of a media resource is improved.

Description

technical field [0001] The present invention relates to the field of digital media, and more specifically, to a method and a device for determining the geographic location of a digital media terminal. Background technique [0002] Digital media terminals may include, but are not limited to, Internet TVs, smart TVs or IPTVs, set-top boxes, mobile phones, Pads, and desktop computers. In the prior art, in order to achieve accurate delivery and monitoring of user-specific videos and / or pictures (such as advertisements, etc.), the IP address of the digital media terminal can be used as the basis for obtaining the location. However, due to routing jumps and CDN (ContentDeliveryNetwork, content delivery network) load and other reasons cause the IP address of the terminal device to drift, and what is finally recorded is not the actual IP address of the terminal device. In addition, due to the inaccuracy of the IP address database itself, even if the actual IP of the terminal device...

Claims

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Application Information

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IPC IPC(8): H04N21/258H04N21/45
CPCH04N21/25841H04N21/4524
Inventor 张弘杨少勇林春晓王海宇
Owner NIELSEN CCDATA NCC MEDIA DATA SERVICE