Advertisement flow prediction method and device

A technology for traffic forecasting and advertising, which is applied in forecasting, other database retrieval, marketing, etc., and can solve the problem of poor real-time performance of advertising traffic forecasting

Active Publication Date: 2016-06-08
珍岛信息技术上海有限公司
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  • Abstract
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Problems solved by technology

[0005] The purpose of the present invention is to provide a method and device for predicting advertisi...

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  • Advertisement flow prediction method and device
  • Advertisement flow prediction method and device

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Embodiment Construction

[0045] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0046] see figure 1 , which shows a flow chart of an advertisement traffic prediction method provided by an embodiment of the present invention, which may include the following steps:

[0047] S11: Obtain the keyword to be tested of the advertisement to be tested.

[0048] It should be noted that the keywords to be tested for the advertisement to be tested can be extracted from information such as the creativity of the advertisement to be tested, crowd attrib...

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Abstract

The present invention discloses an advertisement flow prediction method and device. The method includes the following steps that: a keyword to be tested of an advertisement to be tested is obtained; the keyword to be tested is compared with keywords in a reverse index table, so that a reference keyword matched with the keyword to be tested can be obtained, wherein the reverse index table is built in advance according to historical flow data corresponding to advertisements delivered in history; an advertisement corresponding to the reference keyword is determined as a reference advertisement, and reference advertisement flow corresponding to the reference advertisement is obtained from the reverse index table; and calculation is carried out by using the reference advertisement flow, so that predicted advertisement flow corresponding to the advertisement to be tested can be obtained. With the method and device adopted, the reference advertisement corresponding to the advertisement to be tested can be determined fast and conveniently, so that the predicted advertisement flow can be obtained by using the reference advertisement flow of the reference advertisement, and therefore, prediction time can be greatly shortened, and the real-time performance of the prediction of advertisement flow prediction can be enhanced, and guide for the delivery strategy of the advertisement to be tested can be benefitted.

Description

technical field [0001] The present invention relates to the technical field of computational advertising, and more specifically, to a method and device for predicting advertising traffic. Background technique [0002] Ad traffic refers to the amount of advertisements displayed within a certain period of time under certain constraints. Advertisement traffic forecasting refers to estimating the amount of advertisements that meet these constraints in a certain period of time in the future under certain constraints. Advertisement traffic forecasting is crucial to the online distribution strategy in display volume contract advertisements, and the online distribution of advertisements according to the size of advertisement traffic directly affects the effect of advertisements. Moreover, in the advertising network, it is also necessary to estimate the display volume of advertisements based on constraints and bids, so as to assist advertisers in making decisions. [0003] In the p...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q30/02G06F17/30
CPCG06Q10/04G06Q30/0242G06F16/951
Inventor 董启文
Owner 珍岛信息技术上海有限公司
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