Data processing method and system
A data processing system and data processing technology, applied in the field of data processing, can solve problems such as poor real-time performance, low accuracy of relevant data processing, and low efficiency of marketing-related data processing, and achieve improved accuracy, improved processing efficiency and real-time performance, The effect of preventing duplicate awards
Inactive Publication Date: 2016-06-15
CHINA CONSTRUCTION BANK
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Problems solved by technology
Under such circumstances, the procurement and delivery of prizes required for the marketing plan requires a lot of manual participation, the processing of marketing-related data is inefficient, the real-time performance is poor, and the accuracy of relevant data processing is also low.
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[0023] Various aspects of the present invention will be described in detail below with reference to the drawings and specific embodiments. Wherein, well-known modules, units and their mutual connections, links, communications or operations are not shown or described in detail. Also, the described features, architectures, or functions may be combined in any manner in one or more implementations. It should be understood by those skilled in the art that the various implementations described below are only for illustration, rather than limiting the protection scope of the present invention. It can also be easily understood that the modules or units or processing methods in the embodiments described herein and shown in the accompanying drawings can be combined and designed in various configurations.
[0024] The concepts involved in the embodiments of the present invention will be described below.
[0025] E-commerce platform, that is, e-commerce platform, mainly refers to a plat...
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The invention provides a data processing method and system. The system comprises a prize management module which is disposed on an e-commerce platform and is used for setting marketing activity information; a marketing initiation module which is disposed on a third-side data processing platform independent of the e-commerce platform, is in butt joint with the prize management module through a butt joint secret key, and is used for obtaining a part of or all the marketing activity information of the prize management module according to the butt joint secret key, responding to a prize draw request of a user according to the part of or all the marketing activity information and transmitting the prize draw information to the prize management module. The prize management module is also used for obtaining the prize draw information of the marketing initiation module according to the butt joint secret key, and providing a prize for the user according to the prize draw information. According to the invention, the method and system can remarkably improve the processing efficiency and instantaneity of related marketing data.
Description
technical field [0001] The present invention relates to the field of data processing, and more specifically, to a data processing method and system for marketing. Background technique [0002] The processing of existing marketing-related data of banking institutions and the like is usually performed separately in the marketing processing modules on platforms such as online banking or mobile banking. Under such circumstances, the procurement and delivery of prizes required for the marketing plan requires a lot of manual participation, and the processing efficiency of marketing-related data is low, the real-time performance is poor, and the accuracy of relevant data processing is also low. Contents of the invention [0003] In order to solve the above technical problems, the present invention provides a data processing method and system, which connects the marketing initiation module of the third-party data processing platform with the prize management module set on the e-co...
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IPC IPC(8): G06Q20/10G06Q30/02
CPCG06Q30/0208G06Q20/108G06Q30/0217G06Q30/0222G06Q40/02
Inventor 赵金鑫刘威王伟何小峰张舜华包辰明廖继逢汪楠卢颖辉刘颖莲
Owner CHINA CONSTRUCTION BANK