Information supporting method and device

An information list and type technology, applied in the field of information delivery, can solve the problem of no delivery, poor information delivery effect, uninterested, but random control may be just delivered, etc., to ensure the effect of information delivery and improve the pertinence of user groups. Effect

Active Publication Date: 2016-06-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this technical solution is simple and easy to implement and the traffic is stable, there are at least the following problems in the existing technical solution: some users in the randomly generated traffic are not interested in this type of information supported, but the random control may just be delivered Some users are interested in this type of information, but they may not be placed in this type of information during random control
Therefore, although the information support strategy adopted in the existing technology can control the proportion of traffic, the effect of information delivery is not good

Method used

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  • Information supporting method and device
  • Information supporting method and device
  • Information supporting method and device

Examples

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Embodiment Construction

[0027] The embodiments of the present invention provide an information support method and device, which can support information belonging to the support type on the basis of ensuring the effect of information delivery.

[0028] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the following The described embodiments are only some, not all, embodiments of the present invention. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention belong to the protection scope of the present invention.

[0029] The terms "comprising" and "having" in the description and claims of the present invention and the above drawings, as well as any variations thereof, are int...

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Abstract

The invention discloses an information supporting method and device capable of supporting support-type information when information delivery effect is ensured. According to an embodiment of the invention, the method comprises: selecting a candidate information list, including a plurality of pieces of information, according to a page request sent by a user; predicting the ranking of all the information in the candidate information list on the basis of the page request and a configured prediction model, so that generating the ranking of each piece of information in the candidate information list; obtaining a current average ranking of the support-type information in the candidate information list according to the ranking of the information; and according to the current average ranking of the support-type information and a history supporting average ranking corresponding to a support type, selecting supported information from the support-type information.

Description

technical field [0001] The present invention relates to the technical field of information delivery, in particular to an information support method and device. Background technique [0002] During certain periods of information delivery, there is often a demand for support for certain types of information. For example, the information delivery system cooperates with the e-commerce website, and it is agreed that the information system needs to ensure that 20% of the traffic is used to place seller advertisements on the e-commerce website, so that the products listed for sale on the e-commerce website can be used as a stable flow, which is conducive to product delivery. dimension. For another example, when the e-commerce advertisements are gradually developing, explore the introduction of application (English full name: application, English abbreviation: app) advertisements on the development platform. For protective measures, the traffic and effect may fluctuate greatly, hi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0251G06Q30/0277G06Q30/0241G06Q30/0282G06N20/00G06Q30/0243G06Q30/0246G06N7/01
Inventor 刘大鹏肖磊
Owner TENCENT TECH (SHENZHEN) CO LTD
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