Data processing method and apparatus

A data processing and entity object technology, applied in the field of data processing, can solve problems such as low data processing efficiency, increased website bounce rate, and reduced advertising conversion rate, so as to achieve the effect of increasing advertising capacity, reducing the number of interactions, and improving data processing efficiency

Inactive Publication Date: 2016-06-29
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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AI Technical Summary

Problems solved by technology

[0004] In the above process, from the website server receiving the request sent by the user to providing the product information that the user is interested in, the entire data processing process has too many interactions, takes too long, and the data processing efficiency is too low. This page will be closed before the product of interest is found, so that the corresponding target product is not found by potential consumers. Therefore, the above data processing method will increase the bounce rate of the website and reduce the conversion rate of advertisements on the website

Method used

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  • Data processing method and apparatus
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Embodiment Construction

[0065]In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0066] refer to figure 1 , which shows a flow chart of the steps of an embodiment of a data processing method of the present invention, which may specifically include the following steps:

[0067] Step 101, receiving a trigger request from a user for a target picture in a web page.

[0068] In the embodiment of the present invention, the data processing device may be a website server or the like. The data processing device can directly receive the user's access request to the target picture in the web page triggered by mouse clicks, hovering, etc. For example, when it is detected that the mouse is hovering over the target picture in the webpage, it is determined that a user's trigger request for the target picture is received.

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Abstract

Embodiments of the present invention provide a data processing method and apparatus. The data processing method comprises: receiving a trigger request of a user for a target picture in a webpage; determining a tag of interest of the user according to a historical access record of the user; according to an industry category of the target picture, determining an entity object matched with the tag of interest of the user in a site corresponding to the webpage, wherein the entity object is used for performing recommendation associated with the tag of interest to the user; and calling the entity object in the webpage and displaying the entity object. According to the method and apparatus provided by the embodiments of the present invention, the product matched with the tag of interest of the user can be directly found, so that product information that interests the user can be directly output to the user. The process precisely orients the demand of the user, reduces the number of interaction times obviously compared with the prior art, shortens consumed duration, improves data processing efficiency, provides information desired by the user for the user rapidly and precisely, reduces a website bounce rate and improves a conversion rate of advertisements in the website.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a data processing method and a data processing device. Background technique [0002] Based on the rapid development of Internet technology, users can easily obtain the required information on the target website through the Internet. However, at present, the bounce rate of the website and the conversion rate of advertisements in the website are important indicators for measuring the user experience of the website and evaluating the performance of the website, reflecting the user experience of the website and whether it can accurately provide users with the required content. [0003] Take a user searching for air conditioner-related product information on the website as an example. After the user logs in to the alliance website, the website will display all the product information on the website to netizens in the form of text, pictures, graphics, etc. Usually, the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/0488G06F17/30
Inventor 赵鹏王晓博
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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