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Advertisement pushing method based on video tag

A technology of advertisement push and video tag, which is applied in the field of advertisement push based on video tag, can solve problems such as low relevance of audience preferences, low accuracy of advertisement delivery, and reduction of user interest in advertisements, and achieve tracking analysis, advertisement information, etc. precise effect

Inactive Publication Date: 2016-06-29
林蔚
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Advertisement placement through the above-mentioned patch method is not highly correlated with video content and audience preferences, which makes the accuracy of advertisement placement lower and reduces users' interest in advertisements

Method used

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  • Advertisement pushing method based on video tag

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0032] In this embodiment, the advertisement is placed mainly through the method of continuously providing the type of advertisement label, and the specific steps include:

[0033] S101. Obtain several constituent elements in any frame image of the video, so as to obtain a constituent element library of the video;

[0034] S102. Perform tag advertisement matching on all the constituent elements in the constituent element library, to obtain advertisement tag types that can be associated with the constituent elements;

[0035] S103. Query the correspondence between the preset advertisement and the advertisement label type according to the advertisement label type, and obtain the associated push advertisement;

[0036] S104. During video playback, for any frame of image, continuously display the advertisement label type associated with the constituent elements contained in the frame image in the video playback screen, when the user further triggers the advertisement label type ,...

Embodiment 2

[0046] Similar to Embodiment 1, the difference is that this embodiment does not carry out uninterrupted advertisement placement through the advertisement label type, but conducts the advertisement label type advertisement placement through the user-triggered form, that is, during the initial playback of the video , there is no type of advertisement label displayed on the video display interface, and the corresponding type of advertisement label will be presented to the user only after the user triggers the constituent elements of the video. Specific steps are as follows:

[0047] S201. Obtain several constituent elements in any frame image of the video, so as to obtain a constituent element library of the video, and set information points on the constituent elements during the video production process or during the processing of the video playback interface;

[0048] S202. Perform tag advertisement matching on all the constituent elements in the constituent element library to ...

Embodiment 3

[0055] In this embodiment, the advertisement is placed by processing the pixel range of the constituent elements and modifying the trigger mechanism, and the specific steps include:

[0056] S301. Obtain several constituent elements in any frame image of the video, thereby obtaining a constituent element library of the video, and at the same time, divide the constituent elements of the video frame by pixels or area blocks, assuming that the frame image is 10*10 area blocks , the horizontal axis is A-J, the vertical axis is 1-10, A6 and A7 represent clothes, B5, B6 and C6 represent refrigerators;

[0057] S302. Perform tag advertisement matching on all the constituent elements in the constituent element library, to obtain advertisement tag types that can be associated with the constituent elements;

[0058] S303. Query the correspondence between the preset advertisement and the advertisement label type according to the target advertisement label type, and obtain the associated ...

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Abstract

The invention discloses an advertisement pushing method based on a video tag, and belongs to the field of video advertisement push. The method comprises the steps of firstly, acquiring a plurality of components within any frame of image of video, thus obtaining a component library of the video and obtaining an advertisement tag type associated with the components; secondly, inquiring a corresponding relation between a preset advertisement and the advertisement tag type according to a target advertisement tag type to obtain an associated push advertisement; finally, pushing the advertisement tag type associated with the components within any frame of image in the video playing process, and when a user further triggers the advertisement tag type, pushing the push advertisement associated with the advertisement tag type to the user. According to the method, the advertisement tag type is also modified according to the user need fever by collecting the situation that the user triggers the components, to change the points of interest of audiences into points of action, so that tracing analysis of real-time interactive data is realized and the advertisement information is further precise.

Description

technical field [0001] The invention belongs to the field of video advertisement push, and in particular relates to a video tag-based advertisement push method. Background technique [0002] With the rapid development of information technology, the technology of inserting advertisements in videos has developed from traditional video advertisements to mobile video advertisements. Mobile video advertising mainly adopts digital and HTML5 technology, integrates video, audio, image and animation, and inserts video in "fragmentary time" such as mobile phone users or Internet users opening or exiting mobile applications. Mobile video advertisements are mainly used on the mobile Internet and displayed on mobile devices. As a new display mode, they are used to deliver merchant advertisements. At present, in the mobile platform video advertisement push solution, it is mainly through the beginning, end or end of the video. Playing advertisement content during pause, such as placing ad...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/435H04N21/44H04N21/466
CPCH04N21/2668H04N21/435H04N21/44008H04N21/4667H04N21/4668
Inventor 林蔚
Owner 林蔚
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