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Group user profiling method and system

A user and group technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problem of inaccurate group user portraits, and achieve the effect of improving accuracy and reducing interference

Inactive Publication Date: 2016-08-24
LETV CLOUD COMPUTING CO LTD
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  • Abstract
  • Description
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Problems solved by technology

[0011] The embodiment of the present invention provides a group user portrait method, which solves the technical problem in the prior art that group user portraits are not accurate enough due to differences caused by individual differences in user portraits

Method used

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  • Group user profiling method and system
  • Group user profiling method and system

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Embodiment Construction

[0025] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0026] see figure 1 , which shows a flow chart of a group user portrait method according to a specific embodiment of the present invention, and the method includes:

[0027] S101: According to the tag attribute weight database including tags, attributes under the tag and reference attribute weights, detect the user behavior of each user in the ta...

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Abstract

The present invention provides a group user profiling method. The method comprises: according to a label attribute weight library that comprises a label, an attribute under the label and a reference attribute weight, detecting a user behavior of each user among target group users, and applying a corresponding label; with reference to the label attribute weight library, determining attribute weights of all kinds of attributes under all kinds of labels of all users among the target group users, performing weighted averaging on the attribute weight according to a category of the attribute, and determining attribute weights of the target group users under all kinds of attributes; and according to the determined attribute weights of the target group users under all kinds of attributes, obtaining group user portraits of the target group users. The present invention further provides a group user profiling system. Precision of the group user portraits can be effectively improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of user portraits, and in particular, to a group user portrait method and system. Background technique [0002] After the Internet gradually enters the era of big data, it seems that all behaviors of consumers will be "visualized" in front of enterprises. The focus day of enterprises has also begun to focus more and more on how to use big data to serve precision marketing, and then dig deeper into potential business value. Therefore, the concept of "user portrait" came into being. [0003] Big data enables enterprises to conveniently obtain more extensive feedback information from users through the Internet, and provides a sufficient data basis for further accurate and rapid analysis of important business information such as user behavior habits and consumption habits. With the gradual deepening of understanding of people, a concept emerged quietly: User Profile, which perfectly abstracts t...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/9535
Inventor 张幼明
Owner LETV CLOUD COMPUTING CO LTD
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