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Method for realizing advertisement accurate delivery by using selected commodity information of consumers

A product information and advertising delivery technology, which is applied in marketing and other directions, can solve the problems of difficult matching of advertising information to target consumers and low efficiency of advertising delivery, and achieve the effect of less technical difficulty, saving advertising costs, and achieving precision

Inactive Publication Date: 2016-08-24
贺甲 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the biggest problem with the existing advertising delivery methods is that the personalized and accurate delivery of advertising information is not realized, and it is difficult for the delivered advertising information to match the target consumers, thus making the efficiency of advertising delivery relatively low

Method used

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  • Method for realizing advertisement accurate delivery by using selected commodity information of consumers

Examples

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Embodiment 1

[0015] Embodiment 1, the advertiser is a roller skating training school. After analyzing the advertising content, the supermarket operator adds the advertising content to the database and associates it with "roller skates". When consumers are shopping, they put roller skates and other commodities into the shopping cart and wait for settlement at the cashier. The cashier scans the product information selected by the customer and transmits it to the database in real time. The database automatically retrieves all associated advertisement information. After sorting and filtering by the system, it shows that the advertisement placed by the roller skating school has the highest priority, and then the system generates a personalized advertisement for the customer. output to the cash register. The cash register prints receipts and advertising content (text, pictures, coupons, etc.) and delivers them to consumers.

Embodiment 2

[0016] Embodiment 2, the advertiser is an oral care institution. After analyzing the advertisement content, the supermarket operator adds the advertisement content to the database and associates it with "mouthwash". When shopping, consumers put mouthwash and other products into the shopping cart and wait for settlement at the cash register. The cashier scans the product information selected by the customer and transmits it to the database in real time. The database automatically retrieves all associated advertisement information. After sorting and filtering by the system, it shows that the advertisement placed by the oral care institution has the highest priority, and then the system generates a personalized advertisement for the customer , output to the cash register. The cash register prints receipts and advertising content (text, pictures, coupons, etc.) and delivers them to consumers.

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Abstract

A common advertisement delivering method in places such as supermarkets and shopping malls has problems that target consumers are difficult to be locked and the advertisement delivering efficiency is low. The invention discloses a method for realizing advertisement accurate delivery by using selected commodity information of consumers. The method comprises the steps of establishing association between delivered advertisement information and specific commodity information, generating a personalized advertisement, and delivering the personalized advertisement. By adopting the method disclosed by the invention, the advertisement delivering efficiency can be improved, income sources of supermarkets and shopping malls are expanded, and consumers are facilitated to acquire interested information at the same time.

Description

technical field [0001] The invention relates to a method for accurately placing advertisements in supermarkets, shopping malls and other places by using information of commodities selected by customers. Background technique [0002] In supermarkets, shopping malls and other places, there are various ways to place advertisements. For example, Chinese patent CN1483595A proposes a supermarket shopping receipt that can be used as an advertisement carrier, that is, advertising text or graphics are printed on the back of the supermarket shopping receipt printing paper. However, the biggest problem in the existing advertising delivery method is that the personalized and accurate delivery of advertising information is not realized, and the delivered advertising information is difficult to match the target consumers, thus making the efficiency of advertising delivery relatively low. Contents of the invention [0003] In order to solve the above-mentioned problems, this patent propo...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 贺甲李文凤
Owner 贺甲
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