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Network user positioning method, device and terminal

A network user and positioning method technology, applied in the field of data mining, can solve the problems of low accuracy and user positioning accuracy, and achieve the effect of improving accuracy

Active Publication Date: 2016-09-07
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, the user's location obtained through the IP address is a geographical area, and the accuracy is low; while the latitude and longitude information filtered through the cookie information, due to the complexity and diversity of network interconnection, the same IP will be filtered to multiple geographic regions. Location, the accuracy of user positioning is still very low

Method used

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  • Network user positioning method, device and terminal
  • Network user positioning method, device and terminal
  • Network user positioning method, device and terminal

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Embodiment Construction

[0033] As mentioned in the background technology, in the prior art, the user location obtained through the IP address is a geographical area, and the accuracy is low; while the longitude and latitude information filtered through the cookie information, due to the complexity and diversity of network interconnection, the same IP will Filtering to multiple geographical locations, the accuracy of user positioning is still very low.

[0034] In the embodiment of the present invention, the IP address refers to an Internet Protocol Address (Internet Protocol Address). The IP address is a unified address format provided by the IP protocol, which assigns a logical address to each network and each host on the Internet to shield the difference in physical addresses. When a network user generates a network behavior, it corresponds to an IP address, and the network user locating method of the present invention is based on the IP address for locating.

[0035] The present invention collect...

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Abstract

The invention relates to a network user positioning method, a network user positioning device and a terminal. The network user positioning method includes the following steps that: the network behavior information of a user is obtained, wherein the network behavior information contains an IP address and a plurality of geographic locations corresponding to the IP address; and the geographic locations are clustered according to distances among the plurality of geographic locations; and the location information of the IP address is determined according to a clustering result. With the network user positioning method and device provided by the technical schemes of the invention adopted, the accuracy of network user positioning can be improved.

Description

technical field [0001] The invention relates to the field of data mining, in particular to a network user positioning method, device and terminal. Background technique [0002] With the development of Internet technology and the continuous expansion of the field of big data, Internet user data is increasing rapidly. Among them, on the network platform, the data of Internet users can be counted. User data includes user information such as user age, gender, occupation, etc., and the geographical distribution of Internet users of different genders, as well as the geographical distribution of age, occupation, and consumption ability can be calculated. It can effectively help companies and governments make economic decisions or market positioning. [0003] In the prior art, there are the following ways to determine the geographic location of a network user. One is to use the IP address of the user when surfing the Internet. According to the IP address, the corresponding geograph...

Claims

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Application Information

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IPC IPC(8): H04L29/06H04L29/12
CPCH04L63/0236H04L2101/69
Inventor 汤奇峰陈兵强
Owner JINGZAN ADVERTISING SHANGHAI CO LTD