Method and system of attaching advertising red envelopes in social networking service

Abstract

Provided is a method of attaching advertising red envelopes in social networking service, comprising: manufacturing an advertising red envelope including advertising contents and red envelopes, issuing the advertising red envelope in a social network system, identifying users obtaining the advertising red envelope and watching related advertisements on a social network, and awarding the users obtaining the advertising red envelope and watching the advertising contents. The system comprises a storage medium; and at least one processor for reading the storage medium, and performing the following operation: making an advertising red envelope including advertising contents and red envelopes, issuing the advertising red envelope in a social network system, identifying users obtaining the advertising red envelope and watching related advertisements on a social network, and awarding the users obtaining the advertising red envelope and watching the advertising contents. The method can be used as an advertising system with spot award, increase the rate of converting advertisement watching users into goods and service buyers, reduce unnecessary advertising expense, and improving advertisement effectiveness on a social network.

Description

Technical field [0001] The present invention relates to the field of Internet communication technology, and in particular to a method and system for implementing red envelopes with advertisements in social network services. Background technique [0002] In the Chinese community or some East Asian communities, during holidays or on certain occasions, such as weddings, graduation, or congratulations on newborns, people will send red envelopes. Generally, monetary gifts (key money), such as cash or other securities, are placed in a red envelope. This red envelope is called a red envelope or a profit. Apart from China, the tradition of issuing red envelopes is common in Southeast Asia and many countries where more Chinese live. [0003] In recent years, some Chinese companies, such as Tencent and Alibaba, have developed smartphone applications that allow users to send electronic red envelopes through mobile devices, such as smartphones. Like traditional red envelopes, electronic red...

AI Technical Summary

Problems solved by technology

[0008] The first object of the present invention is to overcome the shortcomings of the existing electronic red envelope distribution method, the single function and gift money form, the poor incentive, pertinence and directivity of gift money use, and the weak advertising and product promotion functions, and provide an electronic red envelope. Method for implementing red envelopes with advertisements in social networks

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