An information real-time push method, device and system

A message and technology to be pushed, applied in the computer field, can solve problems that affect the push of network information, affect the efficiency of CTR feedback of network information, and the effectiveness cannot be guaranteed, so as to achieve the effect of improving efficiency and improving feedback efficiency

Active Publication Date: 2016-10-19
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] In the prior art, when a mobile terminal pushes network information in the form of a message, the local log of the mobile terminal regularly reports the CTR of the network information to the server, and the log reporting channel transmits it to the server background for processing. The reporting process is an offline process In the process, the effectiveness cannot be guaranteed, which affects the feedback efficiency of network information CTR, thereby affecting the push of network information

Method used

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  • An information real-time push method, device and system
  • An information real-time push method, device and system
  • An information real-time push method, device and system

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Embodiment Construction

[0030] In order to further explain the technical means and effects of the present invention to achieve the intended purpose of the invention, the specific implementation, structure, features and effects of the present invention will be described in detail below in conjunction with the accompanying drawings and preferred embodiments.

[0031] see figure 1 , the first embodiment of the present invention provides a real-time message push system, the system includes:

[0032] Server 100 and mobile terminal 200;

[0033] Wherein, the server 100 is used to select a target push message in the messages to be pushed, set a real-time reporting identifier for the selected target push message and push the message to be pushed, receive and count clicks on the target push message reported by the mobile terminal 200 Data, when the statistical click data reaches the set number, judge whether the click rate of the target push message reaches the preset value, if so, continue to push the messa...

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Abstract

The invention provides an information real-time push method comprises the steps that a server selects target push information from to-be-pushed information, sets a real-time reporting identifier for the selected target push information, pushes the to-be-pushed information, receives and statistically analyzes the click data of the target push information reported by mobile terminals, judges whether the click rate of the target push information reaches a preset value when the statistical click data reach a set number, and if no, performs reduced-amount push. The embodiments of the invention also provide an information real-time push device and system. By acquiring the click rate of push information of users fed back in real time, the feedback efficiency is increased, push strategies can be adjusted timely and the information push efficiency is increased.

Description

technical field [0001] The invention relates to the field of computers, in particular to a method, device and system for pushing messages in real time. Background technique [0002] In the Internet field, the click through rate (CTR) of network information, that is, the number of clicks on network information, is an important indicator to measure the effect of Internet information push. Wherein, the network information includes: network picture information, text information, keyword information, various ranking information and video information. When pushing network information, pushing network information in the form of messages has the highest CTR. [0003] In the prior art, when a mobile terminal pushes network information in the form of a message, the local log of the mobile terminal regularly reports the CTR of the network information to the server, and the log reporting channel transmits it to the server background for processing. The reporting process is an offline p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 孙子荀
Owner SHENZHEN TENCENT COMP SYST CO LTD
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