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Advertising method and device using cohort-based user analysis platform and marketing platform

A user analysis and advertising technology, applied in advertising, marketing, data processing applications, etc., can solve problems such as insufficient advertising efficiency

Inactive Publication Date: 2016-11-30
可可漫画株式会社
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In the point of view of using the data obtained from the analysis performed for the execution of the advertisement (i.e., the point of view of marketing), the advertisement can be executed according to the new execution reference, and due to the Different, the implementation of advertisements has always been problematic with insufficient efficiency

Method used

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  • Advertising method and device using cohort-based user analysis platform and marketing platform
  • Advertising method and device using cohort-based user analysis platform and marketing platform
  • Advertising method and device using cohort-based user analysis platform and marketing platform

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Embodiment Construction

[0046]Those skilled in the art can have a better understanding of various advantages and features provided by the present invention as well as the means used therefor after carefully reading the embodiments described below with reference to the accompanying drawings. However, the scope of the present invention is not limited by the content of the exemplary embodiments below, and there may be various implementation forms different from each other. The purpose of the exemplary embodiments is to make the content disclosed in the present invention more complete, and to enable those skilled in the art to implement it according to the scope of the present invention after carefully reading the content. The scope of the present invention is only defined by the claims.

[0047] Hereinafter, when a component (elements) is "connected to" or "coupled to" with another component, it includes that the component is directly connected with another component, or that the component is connected ...

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Abstract

Provided are: a method for using a cohort for both a user analysis platform and a marketing platform, a method for setting advertisement providing methods of a charging user and a non-charge user to be different; and a method for providing a reward advertisement during the execution of an application.

Description

technical field [0001] The present invention relates to an advertising method and an advertising device utilizing the same group in the user analysis platform and the marketing platform. [0002] In particular, the present invention relates to an advertising method and advertising device that utilizes a user analysis platform and a marketing platform based on the same group to determine whether a user meets one of the characteristics of the same group. Background technique [0003] Targeted advertising is an advertising technique that utilizes user information to advertise to users belonging to a target group, thereby replacing all users as targets to increase the effectiveness of advertising. [0004] However, in the prior art of targeted advertising techniques, the target user analysis system for judging whether a user meets a target condition, and the marketing system for executing advertisements for users who meet the target condition are usually in separate systems and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0269G06Q30/0277G06F16/9535
Inventor 金起范
Owner 可可漫画株式会社