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An information processing method and server

An information processing method and behavior technology, applied in the Internet field, can solve the problems of heavy workload for the server to calculate the similarity, affecting the accuracy of similar items or users, and low time efficiency, so as to improve time efficiency and accuracy, and simplify associations. The effect of determining the stability and reducing the workload of the calculation

Active Publication Date: 2021-11-09
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art method, the server uses prior knowledge to fix or determine the user or item candidate set, when the number of matching users or items in the user or item candidate set is large, the workload of the server to calculate the similarity is Very large, it takes a lot of time, resulting in low time efficiency, and due to the limitations and limitations of the server's prior knowledge, it affects the accuracy of the server in determining similar items or users

Method used

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  • An information processing method and server
  • An information processing method and server
  • An information processing method and server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] An embodiment of the present invention provides an information processing method, such as figure 2 As shown, the method may include:

[0051] S101. Acquire first historical behavior data obtained by a first user performing an operation on a terminal, where the first historical behavior data is used to represent a record of the first user executing first information.

[0052] It should be noted that the application premise of the information processing method provided by the embodiment of the present invention is that the user uses various applications or services on the client terminal on the terminal.

[0053] Optionally, the client in this embodiment of the present invention may be a management application such as a mobile phone housekeeper, where the type of the client or the type of the application is not limited in this embodiment of the present invention.

[0054] Optionally, the first information in the embodiment of the present invention is the information abo...

Embodiment 2

[0090] An embodiment of the present invention provides an information processing method, such as Figure 4 As shown, the method may include:

[0091] S201. The server acquires first historical behavior data obtained by the first user performing an operation on the terminal, where the first historical behavior data is used to represent a record of the first user performing the first information.

[0092] It should be noted that the description process for the server in S201 to acquire the first historical behavior data obtained by the first user performing operations on the terminal is consistent with the description in S101 , and will not be repeated here.

[0093] S202. The server performs feature construction according to the first historical behavior data, and generates a first feature matrix, where the first feature matrix is ​​used to represent a correspondence between the first user and the first information.

[0094] It should be noted that, the server in S202 performs...

Embodiment 3

[0178] Such as Figure 21 As shown, the embodiment of the present invention provides a server 1, the server 1 may include:

[0179] The acquiring unit 10 is configured to acquire first historical behavior data obtained by the first user performing operations on the terminal, the first historical behavior data being used to represent a record of the first user performing the first information.

[0180] A generating unit 11, configured to perform feature construction according to the first historical behavior data, and generate a first feature matrix, where the first feature matrix is ​​used to characterize the correspondence between the first user and the first information; and compressing the first feature matrix according to the first preset rule to generate a second signature matrix, the second signature matrix is ​​used to characterize the minimum hash value corresponding to the second historical behavior data, and the second historical behavior data It is obtained after c...

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Abstract

The embodiment of the present invention discloses an information processing method and a server. The method includes: obtaining the first historical behavior data obtained by the first user performing operations on the terminal; performing feature construction according to the first historical behavior data to generate the first feature matrix, the first feature matrix is ​​used to represent the correspondence between the first user and the first information; the first feature matrix is ​​compressed according to the first preset rule to generate a second signature matrix, and the second signature matrix is ​​used to represent The minimum hash value corresponding to the second historical behavior data, the second historical behavior data is obtained after the first historical behavior data is compressed; the second signature matrix is ​​processed according to the second preset rule to generate the first model , the first model is used to represent the degree of correlation between the second historical behavior data; the current behavior data of the second user is obtained, and the current behavior data is input into the first model to obtain the associated data associated with the first user.

Description

technical field [0001] The invention relates to the Internet technology in the communication field, in particular to an information processing method and a server. Background technique [0002] With the rapid development of communication technology, the functions and intelligence of the client are becoming more and more abundant. When the user is performing business applications through the client, such as playing a video through a video application installed on the client, send a playback request or request to download the video The server will collect these business requests, and send related information to the client according to the business request, and the client can intelligently recommend related media information (such as a variety show) to the user through the related information. video or TV drama video) or user information, so that users can choose more relevant media information of interest or information about associated users with the same hobbies. For example...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9035
CPCG06F16/635G06F16/735G06F16/9535
Inventor 黄安埠
Owner TENCENT TECH (SHENZHEN) CO LTD
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