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Complex network-based on-line advertisement putting method

A complex network, online advertising technology, applied in the field of online advertising based on complex network, can solve the problem of no historical data and so on

Inactive Publication Date: 2017-01-04
CHENGDU DMI TECH
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Problems solved by technology

When the product has been sold for a period of time, and the user has accumulated business data for a period of time, there are more historical information of users and products to learn, but newer advertisements need to be considered, and there is no detailed historical data to use as a judgment. How to place advertisements in this situation is worth studying

Method used

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  • Complex network-based on-line advertisement putting method
  • Complex network-based on-line advertisement putting method
  • Complex network-based on-line advertisement putting method

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Embodiment Construction

[0036] The technical solution of the present invention will be further described in detail below in conjunction with the accompanying drawings, but the protection scope of the present invention is not limited to the following description.

[0037] Such as figure 1 As shown, online advertising delivery methods based on complex networks include:

[0038] S1. Establish a complex network of user-commodity relationships: take a user as a user node and a product as a product node. If a user browses a product, the user node corresponding to the user and the product node corresponding to the product Add an edge to build a complex network of user-product relationships.

[0039] In the step S1, the calculation formula of the weight w of the edge between the user node and the commodity node is as follows:

[0040] w u,i =purch+∑t

[0041] In the formula, purchase-the number of times the product corresponding to the product node is purchased, and t-the time when the user browses the p...

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Abstract

The invention discloses a complex network-based on-line advertisement putting method which comprises the following steps: S1, establishing a user-commodity relation complex network; S2, setting a layout relation between a user node and a commodity node on a plane space by a force guidance algorithm to generate a force guidance layout plane graph; S3, calculating the radiation intensity of advertisements on points Pi and Pj in the force guidance layout plane graph; S4, calculating the background radiation intensity of each advertisement in the force guidance layout plane graph, and obtaining an advertisement putting judgment graph according to the radiation intensity of the advertisement on each point in the force guidance layout plane graph and the background radiation intensity of the advertisement in the force guidance layout plane graph; S5, whenever the user visits the commodity, calculating the average radiation intensity values of the advertisements on the edges of the user node corresponding to the user and the commodity node corresponding to the commodity according to the advertisement putting judgment graph, and selecting the advertisement with the maximal average radiation intensity value to put. The invention provides a method for how to put the advertisement when no detailed historical data can serve as judgment.

Description

technical field [0001] The invention relates to the technical field of online advertisement delivery, in particular to an online advertisement delivery method based on a complex network. Background technique [0002] In the online shopping mall system, the content of the online advertisement attached to the product page is uncertain (it is not necessarily a product advertisement, it may be any advertisement, and the advertisement is not necessarily related to the product, so the traditional method of relationship between products cannot be used for recommendation). When the product has been sold for a period of time, and the user has accumulated business data for a period of time, there are more historical information of users and products to learn, but newer advertisements need to be considered, and there is no detailed historical data to use as a judgment. How to place advertisements in this case is worth studying. Contents of the invention [0003] The purpose of the p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0251
Inventor 陈峥高翔梁恒张永生
Owner CHENGDU DMI TECH
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