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Method for performing fixed-mobile convergence by using carrier data

An operator and data technology, applied in the field of big data processing, can solve problems such as lack of data, unseen detection and mapping, etc.

Inactive Publication Date: 2017-01-04
BEIJING GEO POLYMERIZATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the lack of data, there is no literature on the detection and mapping of the above IDs.

Method used

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  • Method for performing fixed-mobile convergence by using carrier data
  • Method for performing fixed-mobile convergence by using carrier data
  • Method for performing fixed-mobile convergence by using carrier data

Examples

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Embodiment Construction

[0021] When visiting a webpage, most webpages will nest advertisements. For example, Jingdong, Taobao, Tencent QQ, Baidu, etc. all have large advertisement scheduling platforms, and the probability of nesting advertisements from different advertisers in a webpage is very high. High, each advertisement is under its own domain, then a tree structure can be formed, that is, there are multiple advertisements of different domains under the parent page.

[0022] It can be considered that it may be an ID of the same machine by converging under the same fixed network account in a short time window, REFER is the ID of the same web page or domain, when two IDs appear on different web pages at the same time, then It is considered that these IDs are the IDs of the same person, and the higher the probability of simultaneous occurrence, the greater the possibility.

[0023] On the mobile phone, if the user uses an APP, JD account, QQ account, Taobao account, IMEI number, mobile phone number...

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Abstract

A method for performing fixed-mobile convergence by using carrier data is disclosed, which can identify which IDs belong to a same user more accurately, comprehensively depict attributes of the user, and help deep analysis on the user, and has important meaning for various precision marketing and financial credit. The method comprises steps of: (1) extracting each piece of account information of a user by using carrier data; (2) mapping account IDs of a fixed network, and identifying IDs belonging to a same user; (3) mapping account IDs of a mobile network, and identifying IDs belonging to a same user; and (4) mapping IDs of the fixed network and the mobile network, and performing convergence of the fixed network and the mobile network. A system for performing fixed-mobile convergence by using carrier data is further provided.

Description

technical field [0001] The invention belongs to the technical field of big data processing, and in particular relates to a method for mobile-fixed fusion through operator data. Background technique [0002] Due to the asymmetrical data information of various enterprises and institutions, and the basic competitive relationship between big data companies, coupled with data security and privacy issues involved, all large Internet companies will not completely open up data, and will only cooperate with limited Partners with a relatively high degree of trust conduct data cooperation. [0003] E-commerce companies such as Ali and JD.com have user consumption data, Baidu has user search data, Tencent and Sina Weibo have user social data, but the possibility of data cooperation between these companies is very small. [0004] Existing technologies all analyze single attribute data, and it is difficult to fully describe a person's attributes. However, when describing the attributes ...

Claims

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Application Information

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IPC IPC(8): H04L29/12
CPCH04L61/45
Inventor 马占国裴亚明孙永军丁琦王猛吴双双崔晶晶林佳婕
Owner BEIJING GEO POLYMERIZATION TECH
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