Vehicle putting new media closed-loop advertisement platform

An advertising platform and new media technology, applied in the field of automotive projection systems, can solve the problems of customers missing product activities, lack of car owners, and business opportunities missed by merchants, and achieve the effect of magnifying the advertising effect.

Inactive Publication Date: 2017-04-05
SHANGHAI BIHU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

And these usage methods require the user to manually shake the mobile phone actively. In the absence of external conditions, customers rarely use this method actively. Therefore, businesses often miss business opportunities, and customers often miss out on good merchandise
[0004] In addition, as far as relevant software products on the market are concerned, there is also a lack of a software that can interact between car owners.

Method used

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  • Vehicle putting new media closed-loop advertisement platform

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Embodiment Construction

[0046] This embodiment relates to a new media closed-loop advertising platform for car investment, including a system background, a device terminal and a mobile phone terminal.

[0047] Its basic configuration is as follows:

[0048] The background of the system includes a background advertisement delivery control module;

[0049] The device terminal includes an advertisement data receiving module, a projection module and a bluetooth information module;

[0050] The client includes a Bluetooth identification module, an analysis module, an information interaction module, and a Bluetooth data receiving module.

[0051] Specifically, the background of the system pushes the instruction of advertisement placement and advertisement content to the device terminal through the background advertisement placement control module;

[0052] The device terminal receives advertisement delivery instructions and advertisement content through the advertisement data receiving module;

[0053] ...

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Abstract

The present invention provides a vehicle putting new media closed-loop advertisement platform. The platform comprises a server, a device terminal and a client. The server comprises a background advertisement putting control module; the device terminal includes an advertisement data receiving module, a projection module and a Bluetooth information module; and the client includes a Bluetooth identification module, an analysis module, an information interaction module and a Bluetooth data receiving module. The vehicle putting platform convert a traditional vehicle outdoor advertisement to a new media interactive platform, and can perform interaction with the audiences except the advertisement display, and the information influence range can be enlarged through the audience information sharing to allow the vehicle body advertisement to form a closed loop.

Description

technical field [0001] The invention relates to a car projection system, in particular to a car projection new media closed-loop advertising platform. Background technique [0002] The current car investment system lacks a closed-loop link, and it is difficult to obtain audience feedback and audience information. [0003] In addition, although technologies such as iBeacon already exist in the market, there are still relatively few influential ways to use iBeacon technology in the market, mainly reflected in functions such as WeChat and Alipay shake. And these usage methods require the user to manually shake the mobile phone actively. In this way, in the absence of external conditions, customers seldom use it actively. Therefore, businesses often miss business opportunities, and customers often Miss out on good merchandise events. [0004] In addition, as far as relevant software products on the market are concerned, there is also a lack of software that can enable interact...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0266
Inventor 王剑锋张小林
Owner SHANGHAI BIHU NETWORK TECH CO LTD
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