Media information promotion method, client and server
A media information, client-side technology, applied in the Internet field, can solve problems such as negative evaluation, reduce advertiser's return on investment, user interference, etc., to achieve the effect of solving disgust or disgust, improving return on investment, and improving effectiveness
Active Publication Date: 2020-10-27
TENCENT TECH (BEIJING) CO LTD
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Problems solved by technology
[0003] However, the current method of targeted promotion of advertisements cannot guarantee that the promoted advertisements are what the target users are willing to receive. Negative evaluation of the promoted advertising products, therefore, reducing the return on investment of the advertisers and reducing the resource utilization of the advertising display equipment
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[0029] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0030] In this application, the social application client provides users with social application platforms, such as WeChat, Qzone, Weibo, etc. Users can establish friendship chains on the social application platform, post social circle messages for sharing, participate in comments, etc. The promoted media information includes advertising information, for example, scheduled advertisements. These advertisements are presented in the form of ordinary i...
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The application discloses a media information promotion method, a client terminal and a server. The method is applied to a social application client, including: receiving an instruction from a user to update a message in a social circle; receiving a notification message sent by a server indicating that there is media information that can be promoted, the notification message carries a brief introduction of the media information that can be promoted, and outputting whether to display the media Information options and brief introduction; in response to the user’s operation according to the options, after receiving an instruction to allow the display of media information, send a request for displaying media information to the server; and, receiving the media information to be displayed returned by the server, and displaying the media information . Utilizing these technical solutions can increase the effectiveness of media information promotion and the acceptance of target users, and improve the resource utilization rate of media information display equipment.
Description
technical field [0001] The present application relates to the technical field of the Internet, in particular to a method for promoting media information, a client and a server. Background technique [0002] Based on the rapid development of smart terminals, applications installed in smart terminals present different forms of media information to users in the form of Internet advertisements, such as text, pictures, graphics, videos, animations, etc. The existing advertising promotion method is targeted promotion on public social platforms, based on some existing user attribute information (such as gender, age, region, etc.) Questionnaires, etc.) to promote the corresponding advertising content, for example, to promote products related to the user's information in WeChat Moments, such as food, cars, mobile phones, online games, travel products, etc. [0003] However, the current method of targeted promotion of advertisements cannot guarantee that the promoted advertisements a...
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IPC IPC(8): H04L12/58H04L29/06H04L29/08
CPCH04L65/4061H04L65/60H04L51/52H04L67/55G06Q30/02
Inventor 段赢
Owner TENCENT TECH (BEIJING) CO LTD