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Data association method based on user behavior

A data association and user technology, applied in the computer field, can solve the problems of cold start of data association, sparse data, and low matching accuracy, and achieve the effect of improving association accuracy and user experience.

Active Publication Date: 2017-05-10
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In view of this, the technical problem to be solved by the present invention is to provide a data association method and device based on user behavior, which solves the problems of existing data association methods such as data sparseness, data association cold start, and low matching accuracy.

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  • Data association method based on user behavior
  • Data association method based on user behavior
  • Data association method based on user behavior

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Embodiment Construction

[0016] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the spirit of the disclosure of the present invention will be clearly described below with the accompanying drawings and detailed descriptions. Any person skilled in the art will understand the embodiments of the present invention. , when it can be changed and modified by the technology taught in the content of the present invention, it does not depart from the spirit and scope of the content of the present invention.

[0017] The exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention. In addition, elements / members with the same or similar numbers used in the drawings and embodiments are used to represent the same or similar parts.

[0018] As used herein, "first", "second", ... etc. do not refer to a particular sequence or order, nor are they used to limit the pre...

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Abstract

The invention provides a data association method based on a user behavior. The method comprises: user basic information on the website, a user historical behavior data set and a to-be-associated data set are obtained; according to the user basic information and the user historical behavior data set, an inter-user relation structure graph is constructed; according to the inter-user relation structure graph, authority degrees of a user under different themes are measured; and fusion processing is carried out on the authority degrees and the to-be-associated data set to obtain a data association result. The provided data association method can be applied to a new user or a new data item; and a potential information demand of a user can be discovered.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a data association method, in particular to a data association method based on user behavior. Background technique [0002] With the rapid development of electronic shopping platforms and related information technologies, electronic online shopping has become an indispensable part of people's lives. However, the amount of information resources in the network has greatly exceeded people's processing capabilities, and the problem of "network information overload" is becoming more and more serious. Therefore, while the emerging e-shopping network facilitates people's daily life, it also brings great opportunities and challenges to existing data association issues such as information retrieval, personalized recommendation services, and precision marketing. Therefore, in order to meet the increasingly high information service requirements of users, the data association technology tha...

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0203
Inventor 赵小建胥克良胡凯乐刘意
Owner INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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