Method and system for virtual advertisement delivery based on gyroscope and heat analysis
A technology of virtual advertising and gyroscope, applied in the field of virtual advertising, can solve the problem of users losing interest in advertising space, and achieve the effect of precise advertising
Active Publication Date: 2019-04-02
SHENZHEN ETORON INFORMATION TECH LTD
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Problems solved by technology
After the user's location changes, the user may lose interest in the ad space because the ad space is blocked by other objects or is using a blind spot.
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[0033] It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.
[0034] figure 1 It is a method flowchart of an embodiment provided for a method for implementing virtual advertisement placement based on a gyroscope and thermal analysis of the present invention.
[0035] Such as figure 1 , A method for realizing virtual advertising based on gyroscope and thermal analysis, including:
[0036] Step 11. Divide the virtual advertising space into a number of cube units of the same size, and obtain the cube unit where the user is located in the virtual advertising space;
[0037] Step 12: According to the cube unit where the user is and when the user is at the center point of the cube unit, combine with the gyroscope to obtain the 3D coordinates of the user's visual impact point in the advertising space, and send the 3D coordinate data of the user's visual impact point to the server Databas...
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A method and system for implementing virtual advertisement placement on basis of a gyroscope and popularity analysis. The method comprises: dividing a virtual advertisement space into a plurality of cube units having the same size, and obtaining a cube unit where a user is located in the virtual advertisement space; obtaining, according to the cube unit where the user is located and when the user is located at the central point of the cube unit, 3D coordinates of a visual landing point of the user in an advertisement slot in combination with a gyroscope, and sending 3D coordinate data of the visual landing point of the user to a database of a server; carrying out statistics about frequency distribution of the visual landing points in the advertisement slot when a plurality of users is located at the central point of each cube unit, and calculating a geometric average popularity value for the entire advertisement slot at any position in each cube unit according to the frequency distribution; and finding out potential interests of the user according to the position where the user is located and popularity analysis. Precise advertisement placement in a mobile scenario is implemented, and a better advertisement placement effect is achieved.
Description
Technical field [0001] The invention relates to the field of VR space advertising, in particular to a method and system for realizing virtual advertisement placement based on a gyroscope and thermal analysis. Background technique [0002] Regarding the display effect of VR advertising, the information that everyone can get is very limited, most of which can only get the number of times that the advertisement is displayed, which is far from enough for advertising analysis. The advertisement is actually displayed in the VR environment, but it is impossible to know how effective the advertisement is and whether everyone is interested in the advertisement. But for advertisers, they are more concerned about whether this advertisement has attracted the attention of users and aroused user interest. Therefore, we need to find a path to view the actual advertising display effect, and based on this advertising display effect To adjust our advertising program. [0003] At this stage, in the...
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0261
Inventor 管沣沈庆
Owner SHENZHEN ETORON INFORMATION TECH LTD